Tag: Marketing Campaigns

Business Spotlight
Supergoop! Debuts in India with Daily Sunscreens via Nykaa

Supergoop! Debuts in India with Daily Sunscreens via Nykaa

US sun‑care pioneer Supergoop! launches in India exclusively on Nykaa, offering...

Campaigns
Bombay Shaving Company Champions Green Grooming with New Eco‑Razor

Bombay Shaving Company Champions Green Grooming with New...

Bombay Shaving Company introduces a sustainable handled razor, reducing plastic...

Campaigns
Spinny’s “God Promise” with Sachin Tendulkar Reinforces Trust in Used Cars

Spinny’s “God Promise” with Sachin Tendulkar Reinforces...

Spinny enlists cricket legend Sachin Tendulkar in its “God Promise” campaign, guaranteeing...

Inside Edge
Ajith Kumar Fans Craft 15‑Foot Milk Bikis Garland for Blockbuster

Ajith Kumar Fans Craft 15‑Foot Milk Bikis Garland for Blockbuster

Enthusiastic Ajith Kumar fan club unveils a towering 15‑foot Britannia Milk Bikis...

Business Spotlight
PhonePe Pincode App Delivers Medicines 24×7 Across Three Indian Cities

PhonePe Pincode App Delivers Medicines 24×7 Across Three...

PhonePe’s Pincode app now offers round‑the‑clock medicine delivery in Delhi, Mumbai,...

Business Spotlight
BHIM Relaunches with People‑First Mass Print Activation to Drive Engagement

BHIM Relaunches with People‑First Mass Print Activation...

BHIM relaunches with a front‑page French‑window print campaign, inviting users to...

Inside Edge
GCC Boom Puts India at Heart of Global Ad Operations

GCC Boom Puts India at Heart of Global Ad Operations

Growing global capability centres (GCC) in India are reshaping ad operations—handling...

Business Spotlight
Mattel & Dream Theatre: Crafting India’s Toy Licensing Symphony Together

Mattel & Dream Theatre: Crafting India’s Toy Licensing...

Mattel partners with Dream Theatre as its official licensing agency in India, orchestrating...

Technology
Ad Block Party: Can Google’s AI Close the Advertising Floodgates?

Ad Block Party: Can Google’s AI Close the Advertising Floodgates?

As ad‑blockers surge, Campaign India explores whether Google’s AI can temper intrusive...

Technology
Google Settles Android TV Antitrust Case in India for ₹2024 Crore

Google Settles Android TV Antitrust Case in India for ₹2024...

Google agrees to pay ₹2024 crore to settle Indian antitrust case over Android TV,...

Campaigns
Infinix’s Hyperlocal Billboards: Tiny Ads, Big City‑Wide Impact

Infinix’s Hyperlocal Billboards: Tiny Ads, Big City‑Wide...

Smartphone brand Infinix deploys micro‑billboards in city hotspots, delivering targeted...

Campaigns
Tilak Varma Exudes Composed Style in John Jacobs’ Sunlit Campaign

Tilak Varma Exudes Composed Style in John Jacobs’ Sunlit...

Rising cricket star Tilak Varma fronts John Jacobs’ new eyewear film, showcasing...

Business Spotlight
CREX Onboards Harmanpreet Kaur: Amplifying Women’s Cricket Insights

CREX Onboards Harmanpreet Kaur: Amplifying Women’s Cricket...

Cricket analytics platform CREX signs women’s team captain Harmanpreet Kaur, joining...

Inside Edge
Advertising in Space: Brands Aim for Orbiting Customer Engagement

Advertising in Space: Brands Aim for Orbiting Customer...

From Pizza Hut’s lunar delivery to ALE’s meteor shower, brands experiment with space...

Campaigns
Foxtale’s Beachfront Banter: Sunscreen Wars Spark Front‑Page Print Comic

Foxtale’s Beachfront Banter: Sunscreen Wars Spark Front‑Page...

Foxtale crashes Lakmé‑Derma Co feud with a witty print comic on Bombay Times’ front...

Campaigns
boAt and RCB Unite: Aavante Soundbar Clarity for Ultimate Fans

boAt and RCB Unite: Aavante Soundbar Clarity for Ultimate...

boAt taps RCB stars for its Aavante Soundbar Clarity campaign, blending electrifying...