Tag: Marketing Campaigns
Brand safety: A major concern for marketers in advertising...
Industry experts describe the challenging task brands face in preserving their reputation...
Google launches 'Gemini,' AI model exceeding ChatGPT's...
Google quietly developed AI, surprised by ChatGPT's release, partnered with Microsoft...
Gaming industry hit Rs 16,428 cr in FY23, per EY
The 'New Frontiers' report projects India's online gaming industry to achieve Rs....
Indian Television Witnesses Remarkable Surge in Viewership,...
TV consumption among younger audiences, aged 15-21 and 22-30, surged by 7.1% and...
Telegram's potential as a marketing tool excites modern-day...
Telegram's expanding user base, active community engagement, diverse content, bot-driven...
India set to reach Rs 394 bn in programmatic ad revenue
As per the e4m-GroupM Programmatic Report, India's digital ad revenue is projected...
Spotify to lay off 17% of global employees in downsizing
CEO Daniel Ek pledged support for affected employees, offering severance, PTO, healthcare...
WhatsApp enables sharing Status updates on Instagram, details...
WhatsApp is developing a feature enabling users to share Status updates directly...
Google ad uproar: Just a minor issue or something significant?
Google's response to allegations involves allowing advertisers to exclude their...
WhatsApp adds 'Secret Code' feature, enhancing user privacy...
The latest WhatsApp feature empowers users to establish a distinct password, detached...
Porsche India seeks agency partners in recent LinkedIn...
The carmaker invites agencies to oversee, track, and optimize varied digital campaigns...
Jio Cinema Introduces New IPL Metric: Concurrent Cumulative...
Industry experts remain uncertain if the shift will affect advertising, lacking...
Radio Mirchi 98.3 launches 'Seedhi Jalebiyan' in a grand...
RJs Megha and Dnyaneshwari delve into their new show, discussing the evolving creative...
Vicky Kaushal's 'Sam'-Inspired Zomato Notifications Add...
The project is a facet of the actor's upcoming movie 'Sam Bahadur,' marking a collaborative...
Inkspell Media hosts India Content Leadership Awards in...
Inkspell Media's Grand Event: India Content Leadership Awards, Ad World Showdown,...
Brands' Excessive Push Notifications: Crossing Limits in...
Push Notification Strategy: Finding the Sweet Spot Between Value and Overwhelm to...
