Tag: Marketing Campaigns
ZEEL requests Sony hasten merger date talks for consolidation
The scheduled closure of the Zee-Sony merger, as per the agreed-upon terms, is targeted...
2023: OOH's resilient resurgence defines the year in advertising
Industry players agree: Integration with mobile, social media, and location-based...
WhatsApp Beta upgrades Channels, introduces Automatic Album...
The latest WhatsApp beta update brings the Automatic Albums feature for channels,...
boAt, Reliance Jio partner for eSIM Smartwatch Launch Collaboration
boAt and Reliance Jio unite for an eSIM Smartwatch launch, merging efforts in wearable...
Karnataka greenlights Foxconn's Rs. 13,911 crore investment...
Foxconn secures Karnataka's nod for an additional investment of Rs. 13,911 crores,...
YouTube's unskippable ads pose a dilemma for advertising...
Industry watchers debate: Does frequent YouTube ad exposure lead to ad fatigue,...
2024 heralds major tech upgrades, shaping mobile marketing...
As AI ascends, experts foresee a transformative revolution, not just evolution,...
Instagram introduces video status feature: here's a usage...
Instagram introduces 2-second video status, expanding user expression alongside...
Are brands on social media treading delicate, risky paths?
Industry experts advise closer collaboration between brands and platforms, emphasizing...
Zara apologizes, retracts contentious ad following public...
Internet users accused Zara of mocking the Palestine-Israel war in its latest campaign,...
2023 Recap: 7 Trends in Media Monetization for Publishers,...
Adapting sans third-party cookies and embracing Connected TV (CTV), these trends...
2023: Ads Meet AI, Changing Greetings and Beyond
This year, industry witnessed major tech collaborations-GenAI, AR, VR-shaping customer...
Notices issued to Shah Rukh Khan, Akshay Kumar, Ajay Devgn:...
Notices were issued after a contempt petition criticized actors for promoting harmful...
ApnaKlub hosts 'Bada Ambition Mahotsav' in Banaras, fostering...
In Banaras, ApnaKlub orchestrates 'Bada Ambition Mahotsav', a successful initiative...
Tata Play rolls out personalized ads for traditional linear...
Advertisers segment TV audiences, serving distinct ads to households, tailoring...
Apple joins Google, Microsoft, Meta in advancing competitive...
Apple joins Google, Microsoft, and Meta, advancing in the competitive realm of AI...
