Celebrity-Owned Beauty Brands in India: Trends, Growth & Top Brands

Over the past decade, celebrity-owned beauty brands have become a major trend in India, seamlessly merging glamourwith business. Celebrities have leveraged their influence to introduce new skincare, haircare, and makeup products, creating a powerful extension of their public personas. As social media continues to grow, these brands allow fans to experience their favorite stars' signature looks, and have become a lucrative and aesthetically inventive segment of the booming beauty industry.

Growth of India’s Beauty & Personal Care Market

India’s beauty and personal care market is set to grow at a compound annual growth rate (CAGR) of 10-11%, reaching an estimated value of $34 billion by 2028. Online shopping has revolutionized the market, making cross-border beauty products more accessible, especially for consumers in tier III and tier IV cities, who can now access the latest trends previously exclusive to metro areas.

Key Factors Driving Celebrity Beauty Brands

1. Social Media Influence – Celebrities with strong social media profiles are highly effective in promoting beauty products, as fans trust their recommendations.
2. Celebrity Endorsements – Being associated with a famous name gives brands instant credibility and appeal.
3. Cultural Relevance – Celebrities tap into regional beauty demands, customizing products to suit diverse consumer needs.
4. Lucrative Market Potential – The beauty industry offers high profit margins, and celebrity brands capitalize on their status for quicker market penetration.

Popular Celebrity Beauty Brands in India

• Kay Beauty: Launched by Katrina Kaif in 2019, Kay Beauty focuses on high-quality, affordable makeup designed for Indian skin tones. The brand incorporates nourishing ingredients like avocado and mango butter, offering both glamour and skincare benefits.

• Hyphen: Kriti Sanon’s skincare line emphasizes natural and vegan products. The range, including sunscreens and moisturizers, is plastic-free and budget-friendly.

• 82°E: Deepika Padukone launched this clean, vegan, and cruelty-free skincare brand in 2022. It focuses on holistic self-care, nourishing both body and mind.

• Akind: Founded by Isha Ambani and Mira Kapoor, Akind promotes skin barrier protection through its three key ranges: Build, Balance, Defend. It advocates for sustainable and effective skincare solutions.

• Anomaly: Priyanka Chopra entered the haircare space with Anomaly, offering affordable yet high-quality products. The brand gained massive success, becoming one of the richest celebrity brands globally by 2023.

• LoveChild: Fashion designer Masaba Gupta introduced this brand focusing on inclusive beauty for all Indian skin tones. LoveChild features lip colors, nail polishes, and even products like facial mists and intimate wipes.

• Naked: Lisa Haydon’s natural cosmetics brand offers preservative-free products like scrubs and oils, blending organic ingredients with sustainability.

• Soezi: Created by Sonakshi Sinha, Soezi offers a range of press-on nails that are gaining popularity in India and expanding internationally.

The Changing Beauty Landscape in India

The influence of female celebrities has notably transformed India’s beauty industry, creating a wider array of products that cater to various skincare and makeup needs. These entrepreneurs are setting new trends and encouraging a more personalized approach to beauty, paving the way for even more growth in this dynamic sector.

Conclusion

With a growing consumer base and an increasing appetite for personalized beauty solutions, celebrity-owned beauty brands in India are well-positioned to thrive. Through a combination of social media influence, affordability, and a keen understanding of local beauty needs, these brands are set to define the future of India's beauty industry.