Mint Surges to #2 in Business Journalism, Dominates India’s Market
Mint reaches #2 in Comscore rankings for October 2024, outperforming competitors with 42.3 million unique visitors, 161 million page views, and strong engagement from business leaders.
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Mint isn’t just climbing the ranks—it’s transforming the landscape of business journalism. According to Comscore’s October 2024 data, Mint has surged to the #2 spot, establishing itself as the top platform for India’s decision-makers, investors, and entrepreneurs. With unmatched reach, engagement, and innovation, Mint is setting new standards in the business news industry.
Dominating the Numbers
In October 2024, Mint achieved an impressive 42.3 million unique visitors, surpassing The Economic Times across all platforms. It also recorded an outstanding 39.4 million unique visitors on mobile, further solidifying its connection with India’s mobile-first, digital-savvy audience.
Engagement that Matters
Mint readers spent a remarkable 103 million minutes on the platform in October, generating 161 million page views. These numbers highlight Mint’s ability to captivate a premium audience with engaging, in-depth content that resonates with its readers.
The Trusted Choice for Business Leaders
This remarkable performance establishes Mint as the preferred platform for India’s business community. As the Union Budget 2025 approaches, brands aiming to connect with a high-impact audience will find Mint to be the ideal platform to amplify their message and maximize visibility during this critical season.
Mint remains focused on delivering authoritative reporting and sharp economic analysis, helping readers navigate India’s rapidly evolving economy. With its continuous pursuit of excellence, Mint is solidifying its position as the leader in business journalism in India.
