Tag: Latest Marketing News
Digital AdEx of FMCG matches TV, powered by growth factors
In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...
AI aids copywriters, enhancing their work, not replacing...
Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...
AI aids copywriters, enhancing their work, not replacing...
Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...
Top fortnightly ads: HDFC Bank's clever approach, Protinex...
In a skip-centric world, ads must strive for attention. Occasionally, creative gems...
Disney secures Taylor Swift concert film in million-dollar...
Disney triumphs in a $75 million deal for Taylor Swift's "The Eras Tour" streaming...
Ranveer Singh, Flair's ambassador for 'Bas Flair Aur Kuch...
Flair Writing Industries (FWIL) unveils 'Bas Flair Aur Kuch Nahi' campaign featuring...
Tarun Ummat of Teads India emphasizes tailored cross-channel...
At the launch of the Digital Advertising Report 2024, Tarun Ummat, Managing Director...
UnFoldMart secures PowerNosh Nutrition's prestigious social...
UnFoldMart, a top marketing agency known for digital innovation, is thrilled to...
Andrés Ordóñez appointed FCB’s Global CCO, leading creative...
Andrés Ordóñez assumes the role previously held by Susan Credle, who transitions...
Lowe Lintas crafts campaign for Flipkart Health+ in Uttar...
Flipkart Health+ partnered with Lowe Lintas, the creative agency from Mullen Lowe...
Small firms become major contributors to digital ad spending...
Experts foresee startups and SMBs revolutionizing advertising by injecting innovation...
IKEA's campaign addresses diverse home storage challenges...
As an extension of 'Organising Is Awesome,' a three-part film series features amusing...
Pepsi provocatively mocks Coca-Cola in bold, new advertising...
In the soft drink arena, Pepsi challenges Coke with the 'Tastes OK' campaign in...
Celebrities contribute to the startup realm, enhancing...
Celebrities entering retail connect with aspirants; Shilpa Shetty's MamaEarth shares...
Google Unveils Gemini: Retires Bard and Launches Advanced...
Gemini, a paid application, is set to launch in 40 languages. As of now, it is available...
Digital Media surpasses combined share of TV, Radio, OOH,...
In 2023, digital media surpassed the combined shares of Television (32%), Radio...
