Swiggy Teams Up with Rapper Naezy for New Year Campaign
Swiggy Instamart and Naezy team up to make New Year’s resolutions easier with 10-minute deliveries and an inspiring rap campaign.
Deepanjali
Swiggy Instamart is ringing in the New Year with a vibrant digital campaign starring rapper Naezy, also known as Naved Shaikh. The campaign cleverly uses rap music to address the universal struggle of sticking to New Year’s resolutions and positions Swiggy Instamart's 10-minute delivery service as the ultimate solution for quick needs.
The ad showcases how Swiggy Instamart caters to various goals by delivering essentials like gym gear, diet snacks, hydration products, and even healthy snacks. Whether you're chasing fitness goals or simply trying to stay on track with a healthier lifestyle, the ad emphasizes how Swiggy Instamart can help you stay on top of your resolutions effortlessly.
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Rapper Naezy, known for his authentic street style and hard-hitting lyrics, brings an exciting vibe to the campaign. His journey from independent music videos to being a cultural phenomenon, with highlights like his film debut and Gully Boy (2019), makes him the perfect face for this relatable, upbeat campaign. Fans also remember him from Bigg Boss OTT Season 3, where he showcased his versatility and earned the title of runner-up.
Swiggy has always had a knack for creative campaigns. Just before this, they handed over their Twitter accounts for Swiggy Food and Swiggy Instamart to writer and internet personality Vishal Dayama. With his witty, unfiltered style, Dayama turned the spotlight on trending order habits, adding a fun twist to New Year’s Eve celebrations.
By combining Naezy’s charisma, clever rap lyrics, and their 10-minute delivery promise, Swiggy Instamart delivers a campaign that resonates with anyone tackling New Year’s goals. It’s an inspiring reminder that staying on track can be quick and convenient.
