Tag: Internet Advertising

Industry
The “Curious case of Brand Appropriateness” in a digital-first world

The “Curious case of Brand Appropriateness” in a digital-first...

Makes a case for third-party ad verification solutions that make sure advertisers'...

Inside Edge
Mahendra Singh Dhoni named as the new brand ambassador for Fire-Boltt

Mahendra Singh Dhoni named as the new brand ambassador...

Dhoni will be featured in a variety of marketing, advertising, and endorsement activities...

Inside Edge
Mahendra Singh Dhoni named as the new brand ambassador for Fire-Boltt

Mahendra Singh Dhoni named as the new brand ambassador...

Dhoni will be featured in a variety of marketing, advertising, and endorsement activities...

Inside Edge
Skechers ropes in Kriti Sanon as new brand ambassador for its fashion and lifestyle categories

Skechers ropes in Kriti Sanon as new brand ambassador for...

Sanon will be the face of the fashion and lifestyle categories for the brand and...

Inside Edge
Skechers ropes in Kriti Sanon as new brand ambassador for its fashion and lifestyle categories

Skechers ropes in Kriti Sanon as new brand ambassador for...

Sanon will be the face of the fashion and lifestyle categories for the brand and...

Analysis
What makes “Bigg Boss” an advertisement magnet for the brands

What makes “Bigg Boss” an advertisement magnet for the...

“Bigg Boss” currently into its 16th season, continues to draw a variety of businesses...

Analysis
What makes “Bigg Boss” an advertisement magnet for the brands

What makes “Bigg Boss” an advertisement magnet for the...

“Bigg Boss” currently into its 16th season, continues to draw a variety of businesses...

Inside Edge
Meta India head Ajit Mohan resigned to join rival Snap

Meta India head Ajit Mohan resigned to join rival Snap

According to sources, Ajit Mohan, the head of Meta in India, has resigned and agreed...

Inside Edge
Meta India head Ajit Mohan resigned to join rival Snap

Meta India head Ajit Mohan resigned to join rival Snap

According to sources, Ajit Mohan, the head of Meta in India, has resigned and agreed...

Inside Edge
BYJU's named Lionel Messi as its global brand ambassador

BYJU's named Lionel Messi as its global brand ambassador

The edtech behemoth Byju's was named the FIFA World Cup 2022 Qatar's official sponsor...

Industry
Xiaomi Appoints Xapads Media As Core Agency Partner

Xiaomi Appoints Xapads Media As Core Agency Partner

As its Core Agency Partner, Xiaomi appoints the Adtech platform Xapads Media. Through...

Industry
Xiaomi Appoints Xapads Media As Core Agency Partner

Xiaomi Appoints Xapads Media As Core Agency Partner

As its Core Agency Partner, Xiaomi appoints the Adtech platform Xapads Media. Through...

Campaigns
Sachin and Dhoni suggest ‘Mutual Funds Sahi Hai’ in the new AMFI ad

Sachin and Dhoni suggest ‘Mutual Funds Sahi Hai’ in the...

The new TVCs, launched by AMFI under its ‘Mutual Funds Sahi Hai’ awareness campaign....

Campaigns
Hershey’s launches its first-ever Halloween campaign in India

Hershey’s launches its first-ever Halloween campaign in...

The Hershey Company launched a campaign to familiarise the Indian audience with...