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Industry
#RIPTwitter: Will brands soon abandon Twitter?

#RIPTwitter: Will brands soon abandon Twitter?

admin Nov 22, 2022 0 45

The hashtag "RIPTwitter" recently became popular on the network after two weeks...

Campaigns
Ahead of the upcoming India Super League, CommsCredible purchases a franchise in Gurugram.

Ahead of the upcoming India Super League, CommsCredible...

admin Nov 19, 2022 0 8

The India Super League is an amateur cricket league

Industry
10% drop in Paytm shares as Softbank looks to reduce stake

10% drop in Paytm shares as Softbank looks to reduce stake

admin Nov 18, 2022 0 42

The change occurs immediately after the end of the investors' share trading lock-in...

Industry
Google India reports an increase in gross ad sales of 79.4% for the FY22

Google India reports an increase in gross ad sales of 79.4%...

admin Nov 18, 2022 0 41

The net revenue from operations is Rs 9,286 crore.

Inside Edge
Technology unleashes creativity for brands

Technology unleashes creativity for brands

admin Nov 16, 2022 0 40

Why marketers need to boost workflow efficiency across the creative lifecycle.

Inside Edge
Anushka Sharma roped in as ambassador for Michael Kors India

Anushka Sharma roped in as ambassador for Michael Kors...

admin Nov 16, 2022 0 44

Anushka Sharma will be seen in brand campaigns for Michael Kors.

Inside Edge
Anushka Sharma roped in as ambassador for Michael Kors India

Anushka Sharma roped in as ambassador for Michael Kors...

admin Nov 16, 2022 0 44

Anushka Sharma will be seen in brand campaigns for Michael Kors.

Industry
This Children's Day, Bournvita "forced packs” wants parents to stop pushing their ambitions onto our children

This Children's Day, Bournvita "forced packs” wants parents...

admin Nov 15, 2022 0 59

By encouraging parents to recognise their children's actual talents rather than...

Industry
This Children's Day, Bournvita "forced packs” wants parents to stop pushing their ambitions onto our children

This Children's Day, Bournvita "forced packs” wants parents...

admin Nov 15, 2022 0 59

By encouraging parents to recognise their children's actual talents rather than...

Inside Edge
Mahendra Singh Dhoni roped in as brand ambassador for Navi.

Mahendra Singh Dhoni roped in as brand ambassador for Navi.

admin Nov 13, 2022 0 33

MS Dhoni will be the face of Navi’s branding initiatives

Industry
Twitter halts its "blue check" feature after bogus accounts took over.

Twitter halts its "blue check" feature after bogus accounts...

admin Nov 12, 2022 0 38

Users have been using Twitter's verification feature to pose as celebrities and...

Industry
Twitter's India unit goes negative in FY22; revenue increases 82%

Twitter's India unit goes negative in FY22; revenue increases...

admin Nov 12, 2022 0 48

Twitter's India division experienced losses during the fiscal year that ended on...

Industry
As cinema lovers return to the theatres, advertisers are now doing the same

As cinema lovers return to the theatres, advertisers are...

admin Nov 11, 2022 0 44

Industry signals that the ad rates for in-cinema are likely to touch pre-Covid levels

Industry
FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented By’ partners its Qatar edition of the tournament

FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented...

admin Nov 11, 2022 0 45

Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI...

Industry
FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented By’ partners its Qatar edition of the tournament

FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented...

admin Nov 11, 2022 0 45

Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI...

Industry
The “Curious case of Brand Appropriateness” in a digital-first world

The “Curious case of Brand Appropriateness” in a digital-first...

admin Nov 10, 2022 0 44

Makes a case for third-party ad verification solutions that make sure advertisers'...