Ogilvy Consulting Debuts in India, Neeraj Bassi Leads

Ogilvy, one of the world’s most respected creative networks, has officially launched Ogilvy Consulting in India. Marking a new chapter in the company’s growth story, Neeraj Bassi has been appointed as the India Head of this ambitious consulting practice. The move is set to reshape how Indian brands approach strategy, innovation, and digital transformation—all under one powerful roof.

A Homecoming for Neeraj Bassi

For many in the advertising and marketing world, Neeraj Bassi’s return to Ogilvy feels like a homecoming. Bassi, who previously served as President of Strategic Planning at Ogilvy Gurugram until 2015, brings with him nearly three decades of experience in consulting, advertising, and business growth. His impressive career includes leadership roles at Cheil X (as Chief Growth Officer), Publicis, Havas, and Cheil India, as well as an international stint with JWT in Dubai.

Bassi’s expertise is widely acknowledged in the industry. Prem Narayan, Chief Strategy Officer at Ogilvy India, expressed his excitement, saying,

“Neeraj is back in Ogilvy. That’s a feeling that many of us in Ogilvy have been wishing for quite some time. He is one of the finest strategic minds in the country. His rich experience across consulting, advertising, and driving growth make him one of the rare few who excel at intersecting consumer, culture, brand, business, and the modern media landscape to deliver business impact and transformation.”

What is Ogilvy Consulting?

Ogilvy Consulting is the strategic arm of Ogilvy, already making waves globally. It focuses on helping clients solve three major business challenges:

• Growth & Innovation: Helping brands find new ways to grow and stay ahead in a fast-changing market.
• Business Design: Creating business models and strategies that are future-ready.
• Digital Transformation: Guiding brands through the digital shift, ensuring they remain relevant and competitive.

What sets Ogilvy Consulting apart is its integrated approach. Instead of working in silos, the practice brings together the best of Ogilvy’s capabilities—brand strategy, customer engagement, commerce, partnerships, PR, and influence—into a single, seamless offering. This means clients get holistic, unbiased advice that covers the entire customer journey, from building desire to converting demand at the point of sale.

Why Now? The Changing Needs of Indian Brands

The Indian market is evolving rapidly. Brands today face the challenge of maintaining a consistent narrative across multiple platforms and touchpoints. With domain experts often working separately, the brand message can get fragmented. Ogilvy Consulting’s mission is to champion the cause of “one brand, one narrative,” helping clients integrate all domains at a strategic level.

Bassi himself explains,

“I am really excited to lead the Ogilvy Consulting practice in India. Globally we are getting good traction in this space and I am looking forward to offering independent, unbiased advice for full funnel management of marquee brands. Ogilvy Consulting would address the issue of distributed brand narrative that is happening because of domain experts working in their silos. Championing the cause of one brand, one narrative, Ogilvy Consulting will help clients integrate the domains at a strategic level. It’s a homecoming for me and coming home is always special.”

What Does This Mean for Clients?

For clients, Ogilvy Consulting promises a smarter, more unified approach to business problems. Whether it’s launching a new product, entering a new market, or transforming digitally, brands can now rely on a single team that understands every aspect of their business and audience.

This move also strengthens Ogilvy’s position in India as a full-service partner capable of delivering both creative excellence and strategic depth.

Looking Ahead

With Neeraj Bassi at the helm, Ogilvy Consulting is poised to become the go-to partner for Indian brands seeking growth, innovation, and transformation. As the lines between advertising, consulting, and digital continue to blur, Ogilvy’s integrated approach could be just what Indian businesses need to thrive in a fast-changing world.

For Bassi, it’s a return to familiar turf, but with a bigger mission:
“To help brands tell one powerful story—everywhere, every time.”