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Analysis
Digital AdEx of FMCG matches TV, powered by growth factors

Digital AdEx of FMCG matches TV, powered by growth factors

Sumit Rawat Feb 12, 2024 0 69

In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...

Industry
AI aids copywriters, enhancing their work, not replacing jobs

AI aids copywriters, enhancing their work, not replacing...

Sumit Rawat Feb 11, 2024 0 140

Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...

Industry
AI aids copywriters, enhancing their work, not replacing jobs

AI aids copywriters, enhancing their work, not replacing...

Sumit Rawat Feb 11, 2024 0 111

Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...

Campaigns
Top fortnightly ads: HDFC Bank's clever approach, Protinex celebrates strength

Top fortnightly ads: HDFC Bank's clever approach, Protinex...

Sumit Rawat Feb 11, 2024 0 64

In a skip-centric world, ads must strive for attention. Occasionally, creative gems...

Business Spotlight
Disney secures Taylor Swift concert film in million-dollar deal; OTT premiere set

Disney secures Taylor Swift concert film in million-dollar...

Sumit Rawat Feb 10, 2024 0 50

Disney triumphs in a $75 million deal for Taylor Swift's "The Eras Tour" streaming...

Campaigns
Ranveer Singh, Flair's ambassador for 'Bas Flair Aur Kuch Nahi' campaign

Ranveer Singh, Flair's ambassador for 'Bas Flair Aur Kuch...

Sumit Rawat Feb 10, 2024 0 66

Flair Writing Industries (FWIL) unveils 'Bas Flair Aur Kuch Nahi' campaign featuring...

Campaigns
Tarun Ummat of Teads India emphasizes tailored cross-channel ads' significance

Tarun Ummat of Teads India emphasizes tailored cross-channel...

Sumit Rawat Feb 10, 2024 0 36

At the launch of the Digital Advertising Report 2024, Tarun Ummat, Managing Director...

Campaigns
UnFoldMart secures PowerNosh Nutrition's prestigious social media management contract

UnFoldMart secures PowerNosh Nutrition's prestigious social...

Sumit Rawat Feb 10, 2024 0 53

UnFoldMart, a top marketing agency known for digital innovation, is thrilled to...

Campaigns
Andrés Ordóñez appointed FCB’s Global CCO, leading creative endeavors worldwide

Andrés Ordóñez appointed FCB’s Global CCO, leading creative...

Sumit Rawat Feb 10, 2024 0 49

Andrés Ordóñez assumes the role previously held by Susan Credle, who transitions...

Campaigns
Lowe Lintas crafts campaign for Flipkart Health+ in Uttar Pradesh

Lowe Lintas crafts campaign for Flipkart Health+ in Uttar...

Sumit Rawat Feb 9, 2024 0 52

Flipkart Health+ partnered with Lowe Lintas, the creative agency from Mullen Lowe...

Analysis
Small firms become major contributors to digital ad spending in India

Small firms become major contributors to digital ad spending...

Sumit Rawat Feb 9, 2024 0 72

Experts foresee startups and SMBs revolutionizing advertising by injecting innovation...

Campaigns
IKEA's campaign addresses diverse home storage challenges with smart solutions

IKEA's campaign addresses diverse home storage challenges...

Sumit Rawat Feb 9, 2024 0 48

As an extension of 'Organising Is Awesome,' a three-part film series features amusing...

Campaigns
Pepsi provocatively mocks Coca-Cola in bold, new advertising campaign

Pepsi provocatively mocks Coca-Cola in bold, new advertising...

Sumit Rawat Feb 9, 2024 0 86

In the soft drink arena, Pepsi challenges Coke with the 'Tastes OK' campaign in...

Campaigns
Celebrities contribute to the startup realm, enhancing entrepreneurial influence

Celebrities contribute to the startup realm, enhancing...

Sumit Rawat Feb 9, 2024 0 43

Celebrities entering retail connect with aspirants; Shilpa Shetty's MamaEarth shares...

Technology
Google Unveils Gemini: Retires Bard and Launches Advanced Language Model

Google Unveils Gemini: Retires Bard and Launches Advanced...

Sumit Rawat Feb 9, 2024 0 48

Gemini, a paid application, is set to launch in 40 languages. As of now, it is available...

Analysis
Digital Media surpasses combined share of TV, Radio, OOH, Cinema in 2023

Digital Media surpasses combined share of TV, Radio, OOH,...

Sumit Rawat Feb 8, 2024 0 59

In 2023, digital media surpassed the combined shares of Television (32%), Radio...