Prayag Appoints Malaika Arora as New Brand Ambassador for Growth

Prayag, a leading brand in the field of bath fittings and sanitary ware, has announced the glamorous Malaika Arora as its latest brand ambassador. Known for her elegance, style, and commitment to fitness, Malaika will now represent Prayag in upcoming digital, print, and social media campaigns. This partnership aims to enhance Prayag’s brand visibility and expand its reach across multiple platforms, solidifying its presence in the competitive market.

With her influential presence, Malaika’s association with Prayag is expected to help the brand appeal to a wider and more diverse audience, particularly those seeking high-quality and stylish bath products. As a Bollywood actress, dancer, and fitness enthusiast, Malaika’s image perfectly aligns with Prayag’s commitment to quality, style, and innovation in every product offering.

Prayag has built a reputation over the years for offering top-of-the-line products that combine both functionality and sophistication. With this new partnership, the brand aims to leverage Malaika Arora's immense popularity and versatility to boost its appeal not just in India, but also on the global stage. Through Malaika’s dynamic personality, Prayag hopes to enhance its connection with customers while reinforcing its commitment to delivering premium quality and elegance in all its products.

Commenting on the collaboration, Nitin Aggarwal, the managing director of Prayag Polymers, expressed his excitement about the partnership. “We are thrilled to welcome Malaika Arora to the Prayag family,” said Aggarwal. “Malaika’s elegance and sophistication are in perfect alignment with our values. We believe her dynamic presence will help us strengthen our position in the market and further expand our reach globally.” Prayag has long been committed to offering reliable, high-quality products, and this collaboration aims to further solidify its brand reputation.

Malaika Arora, who has a long history of collaborations with high-end brands, spoke about the partnership with great enthusiasm. “I am honored to be associated with Prayag, a brand that shares my values of quality, style, and innovation,” said Arora. “Their reputation for providing exceptional products is remarkable. I’ve always believed in being part of credible associations that resonate with my audience, and Prayag is one such brand. I look forward to working with the team to promote their outstanding range of bath fittings and sanitary ware products, ensuring they continue to grow both in India and internationally.”

This partnership marks an important milestone in Prayag's journey as it continues to serve its customers with innovative, stylish, and durable products. With Malaika Arora now representing the brand, Prayag aims to continue offering its customers solutions that reflect modern lifestyles, all while maintaining its dedication to quality and design excellence.