Dulquer Salmaan Joins Kuku FM to Revolutionize Storytelling in South India

Kuku FM, a leading storytelling platform, has teamed up with popular actor Dulquer Salmaan as its brand ambassador for South India. This collaboration aims to bring regional stories and audiobooks to audiences across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, and Telangana, regions rich in language, culture, and storytelling traditions. Through this partnership, Kuku FM is launching a multimedia campaign titled ‘Redefining the Art of Storytelling’, which highlights how the platform is blending traditional narratives with modern digital formats.

The campaign will roll out in two phases, starting with a social media blitz before expanding to television, OTT platforms, and offline channels. The TV commercials are produced in Tamil and Malayalam, with dubbing in Kannada, Telugu, and Hindi, ensuring the stories resonate with diverse audiences across India.

Dulquer Salmaan, known for his versatility and deep connection to storytelling, expressed his excitement about the partnership. “Kuku FM is doing something truly innovative by reinventing storytelling in a way that blends tradition with modernity. Stories have always been central to my craft and passion, and I’m thrilled to be part of a journey that celebrates the soul of South India’s storytelling legacy while making it accessible for today’s generation,” said the actor. Dulquer’s popularity among younger audiences and families makes him a relatable figure, perfectly positioned to represent the platform’s vision.

For Lal Chand Bisu, co-founder and CEO of Kuku FM, this partnership is a significant milestone. “Storytelling transcends time, culture, and language barriers,” Bisu said. “With Dulquer, we’re thrilled to explore new horizons in Southern India, a region rich in languages, history, and stories. Our mission is to empower listeners across Bharat with stories that entertain, educate, and inspire. Dulquer’s influence extends beyond cinema into the digital space, aligning perfectly with our vision for Kuku FM.”

The platform’s growth in the southern market has been remarkable, with over 1 million monthly active subscribers from these regions, now contributing to 35% of overall platform engagement. Sachin Singh, VP of revenue growth at Kuku FM, shared that the demand for Southern language content has surged, with a 5x increase in new subscribers over the past year. This growth highlights the increasing appetite for audio-based content in regional languages, especially among tech-savvy audiences seeking both entertainment and knowledge.

With this partnership, Kuku FM aims to reinvent how stories are shared in the digital age, blending the rich cultural heritage of South India with the convenience of modern technology. By collaborating with Dulquer Salmaan, the platform is set to expand its reach and redefine storytelling for a new generation of listeners.