MS Dhoni Joins Eurogrip Tyres as New Brand Ambassador
M S Dhoni partners with Eurogrip Tyres as brand ambassador, bringing his passion for riding and reliability to the forefront of the brand's image.
Deepanjali
Eurogrip Tyres, a leading name in 2, 3-wheeler, and off-highway tyres, has signed legendary cricketer M S Dhoni as its brand ambassador. Known for his dependability, performance, and passion for riding, Dhoni’s association with Eurogrip aims to strengthen the brand’s focus on providing riders with control and confidence across various terrains. The cricket icon will endorse the entire range of Eurogrip products, bringing his credibility and personal passion for biking to the forefront of the brand's image.
Sharing his excitement, M S Dhoni highlighted the personal connection he feels with the brand. "Being associated with a brand like Eurogrip is truly exciting as this is a category close to my heart. My love for motorcycles and riding started long before my cricketing journey. Over the years, I have ridden everything from timeless classics to high-performance superbikes, and I’ve learned that choosing the right tyres is essential for a safe and enjoyable ride. Eurogrip Tyres' expertise in this domain stands out, and I look forward to an exciting journey with them."
Eurogrip’s partnership with Dhoni emphasizes the brand's commitment to delivering innovative, high-performance tyre solutions for modern riders. P Madhavan, EVP of marketing and sales at TVS Srichakra Ltd., the parent company of Eurogrip Tyres, expressed his enthusiasm about the collaboration. "We are delighted to welcome M S Dhoni, a personality who perfectly embodies Eurogrip Tyres’ core values of reliability and performance. His passion for riding and his reputation for excellence make him an ideal fit for our brand."
Madhavan further highlighted that the partnership with Dhoni marks a significant milestone in Eurogrip’s journey. “MSD complements our mission to deliver world-class products and elevate riding experiences across various segments. With his influence and passion for biking, we are confident this collaboration will resonate with riders and enhance Eurogrip’s brand value."
For Eurogrip, the collaboration with Dhoni is more than just a celebrity endorsement—it’s about aligning the brand with someone who truly understands the importance of riding safety, performance, and reliability. With Dhoni’s guidance and involvement, the brand aims to connect with a wider audience of riders, from casual commuters to biking enthusiasts, showcasing the importance of tyre quality in ensuring a smooth and secure ride.
As Eurogrip Tyres continues to innovate and expand its reach, having M S Dhoni as its ambassador signals a new chapter of growth and visibility. His legendary status in cricket, combined with his genuine love for riding, is set to elevate Eurogrip’s position as a trusted partner for riders seeking top-tier tyre solutions.
