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Industry
Sora, OpenAI's text-to-video generator, transforms words into dynamic visuals

Sora, OpenAI's text-to-video generator, transforms words...

Sumit Rawat Feb 19, 2024 0 38

Introducing Sora: OpenAI's latest text-to-video generator revealed on Thursday....

Campaigns
Swiggy Instamart's OOH: Quick love emergency solutions on display

Swiggy Instamart's OOH: Quick love emergency solutions...

Sumit Rawat Feb 19, 2024 0 47

Havas Media Tribes both conceptualizes and executes campaigns, showcasing strategic...

Campaigns
7UP: The ultimate refreshment for those who crave spicy flavor

7UP: The ultimate refreshment for those who crave spicy...

Sumit Rawat Feb 17, 2024 0 63

7UP® embraces summer refreshment, collaborating with Rashmika Mandanna and Anirudh...

Technology
Google's Gemini chatbot app now in 150+ countries, goes global

Google's Gemini chatbot app now in 150+ countries, goes...

Sumit Rawat Feb 17, 2024 0 61

Google's Gemini app, an AI chatbot, now spans 150+ countries, including India. Available...

Campaigns
Tamannaah Bhatia collaborates with DiataalD for an upcoming project

Tamannaah Bhatia collaborates with DiataalD for an upcoming...

Sumit Rawat Feb 17, 2024 0 47

Tamannaah Bhatia partners with DiataalD for #MyHeartLovesDiataalD campaign, promoting...

Business Spotlight
Deepika Padukone actively involved in 82°E's product development journey: Keerthana Ramakrishnan

Deepika Padukone actively involved in 82°E's product development...

Sumit Rawat Feb 17, 2024 0 48

Celebrities, using their influence and personal brand, are launching makeup and...

Campaigns
Flipkart rescues forgetful romantics with 'Blame it on Flipkart' campaign

Flipkart rescues forgetful romantics with 'Blame it on...

Sumit Rawat Feb 17, 2024 0 70

The campaign is brought to life by the creative minds at 22feet Tribal WW, showcasing...

Analysis
Digital growth forecast: 17% surge expected in 2024

Digital growth forecast: 17% surge expected in 2024

Sumit Rawat Feb 16, 2024 0 87

Anticipated at Rs 46,565 cr, the Digital AdEx for the year is predominantly fueled...

Business Spotlight
Publicis Commerce India launches inaugural Digital Growth Marketing Playbook edition

Publicis Commerce India launches inaugural Digital Growth...

Sumit Rawat Feb 16, 2024 0 98

Publicis Commerce India unveiled its first Digital Growth Marketing Playbook in...

Business Spotlight
Delhi Capitals announce Puma as official kit sponsor

Delhi Capitals announce Puma as official kit sponsor

Sumit Rawat Feb 16, 2024 0 61

Puma India collaborates with Delhi Capitals, becoming the official kit partner for...

Industry
Nike to cut over 1,600 jobs in strategic restructuring move

Nike to cut over 1,600 jobs in strategic restructuring...

Sumit Rawat Feb 16, 2024 0 115

As part of a strategic plan, sneaker giant Nike is set to lay off employees, aiming...

Campaigns
Ranveer Singh grooves to Yashraj Mukhate's beats in latest Tic Tac ad

Ranveer Singh grooves to Yashraj Mukhate's beats in latest...

Sumit Rawat Feb 16, 2024 0 55

Ferrero India unveils #VibeHai campaign for Tic Tac, featuring Ranveer Singh dancing...

Industry
Love Beyond Limits: Brands Get Creative with Valentine's Day OOH Advertising

Love Beyond Limits: Brands Get Creative with Valentine's...

Sumit Rawat Feb 15, 2024 0 141

Brands embraced the love bug, pushing creative boundaries in this year's Valentine's...

Analysis
Auto sector excels in digital AdEx, led by paid search

Auto sector excels in digital AdEx, led by paid search

Sumit Rawat Feb 15, 2024 0 67

Auto industry heads highlight sector's growing digital ad spend. Emphasis on search...

Business Spotlight
Publicis Commerce India launches inaugural Digital Growth Marketing Playbook edition

Publicis Commerce India launches inaugural Digital Growth...

Sumit Rawat Feb 14, 2024 0 43

Publicis Commerce India unveiled the Digital Growth Marketing Playbook in collaboration...

Business Spotlight
Publicis Commerce India launches inaugural Digital Growth Marketing Playbook edition

Publicis Commerce India launches inaugural Digital Growth...

Sumit Rawat Feb 14, 2024 0 60

Publicis Commerce India unveiled the Digital Growth Marketing Playbook in collaboration...