Tag: Digital Marketing News

Industry
boAt Expands Into Singapore To Accelerate Southeast Asia Growth

boAt Expands Into Singapore To Accelerate Southeast Asia...

Following its successful Malaysian debut, boAt is accelerating its Southeast Asian...

Industry
Piyush Goyal Celebrates 166% Rise In India’s Toffee Exports As PM Modi Gifts Melody To Giorgia Meloni

Piyush Goyal Celebrates 166% Rise In India’s Toffee Exports...

Piyush Goyal highlighted a 166% rise in India’s toffee exports as PM Modi’s Melody...

Campaigns
MakeMyTrip Launches AI Travel Assistant Myra Campaign With Aparshakti Khurana, Manjot Singh

MakeMyTrip Launches AI Travel Assistant Myra Campaign With...

MakeMyTrip has launched a new campaign featuring Aparshakti Khurana and Manjot Singh...

Industry
Publicis Groupe To Acquire LiveRamp In $2.2 Billion Deal

Publicis Groupe To Acquire LiveRamp In $2.2 Billion Deal

Publicis Groupe has announced a $2.2 billion acquisition of LiveRamp to strengthen...

Campaigns
PNGS Appoints Sonali Bendre As Face Of New Jewellery Campaign

PNGS Appoints Sonali Bendre As Face Of New Jewellery Campaign

P N Gadgil and Sons appoints Sonali Bendre as its new brand ambassador for a campaign...

Technology
Instagram Turns Off End To End Encryption What It Means For Your DMs

Instagram Turns Off End To End Encryption What It Means...

Instagram is removing end-to-end encryption from direct messages globally after...

Campaigns
Nike Adidas Nostalgia Strategy Brings Football Legends Back Into Spotlight

Nike Adidas Nostalgia Strategy Brings Football Legends...

Nike and Adidas revisit football legends in new campaigns, using nostalgia to spark...

Campaigns
AI Tricks Industry As Fake Amul Ad Goes Viral Fast

AI Tricks Industry As Fake Amul Ad Goes Viral Fast

A fake AI-generated Amul ad fooled audiences and marketers, highlighting how easily...

Campaigns
Plum BodyLovin refreshes identity with bold playful matcha driven rebrand

Plum BodyLovin refreshes identity with bold playful matcha...

Plum BodyLovin launches its 2.0 rebrand with quirky content, matcha themed storytelling,...

Campaigns
Imagicaa reimagines faith experiences with immersive devotional park in Shirdi

Imagicaa reimagines faith experiences with immersive devotional...

magicaa expands into devotional tourism with its Shirdi park, blending spirituality,...

Campaigns
Tata Power inspires mindful energy choices through Earth Day campaign

Tata Power inspires mindful energy choices through Earth...

Tata Power Renewables highlights impact of daily energy choices through its Earth...

Business
WPP India pushes integration to reshape creative agency ecosystem

WPP India pushes integration to reshape creative agency...

WPP restructures its creative operations in India to enable better collaboration,...

Campaigns
Madhusudan connects with everyday India through Akshay Kumar campaign

Madhusudan connects with everyday India through Akshay...

Madhusudan launches a TVC with Akshay Kumar, focusing on relatable storytelling...

Campaigns
Parle manages rising costs as Parle G demand remains strong

Parle manages rising costs as Parle G demand remains strong

Parle faces pressure from LPG crisis and rising input costs, yet steady Parle G...

Campaigns
Kelvinator freezes Mumbai moment to showcase powerful cooling performance

Kelvinator freezes Mumbai moment to showcase powerful cooling...

Kelvinator uses a frozen live performer at Carter Road to demonstrate AC cooling...

Campaigns
Kansai Nerolac tests paint strength with bold near space experiment

Kansai Nerolac tests paint strength with bold near space...

Kansai Nerolac sends its exterior paint to near space, showcasing durability through...