Crown Basmati Rice Now Available on Zepto, Blinkit, and Swiggy Instamart

Crown Basmati Rice, the flagship brand of DRRK Foods, has partnered with top quick-commerce platforms including Zepto, Blinkit, and Swiggy Instamart to bring their premium-quality rice to customers’ doorsteps with just a few taps. This collaboration is part of Crown Basmati's mission to provide authentic basmati rice while catering to the needs of modern consumers who value speed and convenience. Initially launched in Delhi NCR and select markets across North India, the brand plans to expand its reach to Chennai, Lucknow, and Chandigarh in the near future, making it available to even more households.

Thanks to its presence on these quick-commerce platforms, Crown Basmati Rice is now accessible in just a few minutes, offering customers the chance to enjoy high-quality basmati rice without stepping out of their homes. With an easy delivery option, customers can now have premium rice delivered directly to their doorstep, whether for everyday cooking or special meals. The Crown Basmati Rice variants are also available on e-commerce giants Amazon and Flipkart, expanding its presence in both the quick-commerce and e-commerce markets.

This strategic partnership reflects the rise of quick-commerce platforms that have reshaped the way consumers shop. With an increasing preference for fast, convenient deliveries, Crown Basmati Rice aims to meet this demand without compromising on the authentic taste and quality the brand is known for. As part of its growth strategy, Crown Basmati Rice continues to uphold its promise of delivering the finest grains to kitchens across the country.

Vikram Marwaha, the joint managing director of DRRK Foods, commented on this exciting partnership: “We are thrilled to partner with Zepto, Blinkit, and Swiggy Instamart to bring Crown Basmati Rice closer to our customers. This collaboration aligns perfectly with our goal of providing premium basmati rice with the convenience that consumers now expect. We are excited to expand our reach and ensure that people always have access to authentic basmati rice, no matter how fast-paced their lives are.”

This partnership between Crown Basmati and quick-commerce platforms like Zepto, Blinkit, and Swiggy Instamart reflects the growing shift in consumer behavior toward fast, easy access to products. By embracing these platforms, Crown Basmati Rice continues to solidify its commitment to excellence in the world of basmati rice while adapting to the changing needs of customers. As demand for speed and convenience in shopping rises, Crown Basmati Rice is well-positioned to become a household staple for those seeking the best quality rice delivered to their doorstep in record time.