Amagi Acquires Argoid AI to Revolutionize Media Programming
Amagi acquires Argoid AI to boost its cloud solutions with cutting-edge AI technology, revolutionizing content programming, viewer retention, and discoverability in the streaming industry.
Deepanjali
Amagi, a leading cloud-based SaaS technology company for broadcast and connected TV (CTV), has announced the acquisition of Argoid AI, a specialist in AI-driven recommendation engines and programming automation for OTT platforms. This strategic move aims to significantly enhance Amagi's offerings, particularly its popular Amagi NOW and CLOUDPORT solutions, by integrating Argoid’s cutting-edge algorithms.
Amagi, headquartered in Bangalore, has been steadily investing in AI and Machine Learning (ML) technologies over the past few years. With this acquisition, the company takes a major leap forward in transforming the media and entertainment sector by addressing critical challenges such as:
- Content discoverability
- Viewer retention
- Intelligent programming automation
According to Baskar Subramanian, Co-founder and CEO of Amagi, the acquisition reinforces the company's commitment to leveraging AI/ML to deliver "efficiencies, enhanced monetisation, and an exceptional viewer experience." Subramanian believes this partnership will unlock new possibilities for broadcasters and streaming platforms by streamlining operations and maximizing revenue potential.
Argoid AI, founded by Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E, has developed a reputation for its innovative AI-driven solutions that enhance user engagement on OTT platforms. With this merger, the Argoid team will join Amagi to further integrate their expertise into Amagi’s cloud-based solutions.
Expressing his excitement, Gokul Muralidharan, Co-founder of Argoid, stated, "We are thrilled to join forces with Amagi, a true leader in media technology. This partnership allows us to scale our AI solutions and deliver greater value to customers. Together, we will revolutionize how content is programmed and distributed in the digital era."
The combination of Amagi's cloud solutions and Argoid’s AI-driven automation is expected to significantly boost the efficiency and performance of content programming across OTT and broadcast platforms. By providing better personalization and automation, this collaboration will improve the viewing experience, making it easier for audiences to discover content they love while helping streaming services retain viewers.
As the media landscape continues to evolve, this acquisition positions Amagi as a frontrunner in offering next-generation solutions for the streaming industry.
