Tag: Digital Marketing News

Analysis
Cinema ads hit again, all thanks to box office hits

Cinema ads hit again, all thanks to box office hits

Industry insiders report a positive shift in ad rates from the previous year, anticipating...

Inside Edge
Amrutam courageously ends ties with Nykaa, shares heartfelt open letter

Amrutam courageously ends ties with Nykaa, shares heartfelt...

Amrutam's Brave Decision: Ayurvedic Lifestyle Brand Parts Ways with Nykaa, Issues...

Campaigns
McDonald's Happy Bags: Turning Billboards into Upcycled School Essentials

McDonald's Happy Bags: Turning Billboards into Upcycled...

McDonald's India - North and East transforms marketing materials into sustainable...

Technology
Google boosts ad performance with AI Gemini integration in Search Ads

Google boosts ad performance with AI Gemini integration...

The tool debuts for US and UK English advertisers, with a global rollout starting...

Industry
Indian FMCG sector is better than the rest of the world

Indian FMCG sector is better than the rest of the world

Sudhir Sitapati underscores the pivotal role of advertising in India's FMCG industry,...

Campaigns
SafePlay360: Khelo Befikar, Jeeto RummyCircle Par - Hrithik Roshan Guides Responsible Gaming for Secure Transactions and Transparent Play

SafePlay360: Khelo Befikar, Jeeto RummyCircle Par - Hrithik...

Explore RummyCircle's 'Khelo Befikar' campaign, endorsed by Hrithik Roshan, promoting...

Industry
WWE's "Raw" Shifts to Streaming Era with Historic Netflix Deal

WWE's "Raw" Shifts to Streaming Era with Historic Netflix...

WWE's ongoing agreement with NBCUniversal ensures "Raw" airs on the USA Network...

Inside Edge
H&M Faces Backlash Over Controversial Advertisement Accused of Child Sexualization

H&M Faces Backlash Over Controversial Advertisement Accused...

H&M Australia sparked controversy with a Back-to-School ad featuring a contentious...

Campaigns
AageKiSocho: Revolutionizing Careers with upGrad's Bold Learning Journey

AageKiSocho: Revolutionizing Careers with upGrad's Bold...

AageKiSocho by upGrad: Propel your career with proactive learning. Break free from...

Campaigns
GroupM Unveils Grand OOH Campaign for Manyavar's South India Debut

GroupM Unveils Grand OOH Campaign for Manyavar's South...

Renowned actor Ram Charan assumes the role of the official brand ambassador, becoming...

Campaigns
Zomato guides Mumbai Metro riders to 'Chaatkopar' in innovative collaboration

Zomato guides Mumbai Metro riders to 'Chaatkopar' in innovative...

Zomato delighted commuters by seizing control of the Mumbai Metro's PSA system,...

Campaigns
Love Quest: #SeektheHiddenPrizes with Hide & Seek Cookies - A Valentine's Day Treasure Hunt Extravaganza!

Love Quest: #SeektheHiddenPrizes with Hide & Seek Cookies...

Embark on a romantic journey with Parle Hide & Seek's '#SeektheHiddenPrizes' campaign....

Analysis
Digital Advertising Surpasses TV Industry Amid Economic Challenges in India

Digital Advertising Surpasses TV Industry Amid Economic...

Experts observe TV industry's dependence on major advertisers, while ad growth for...

Industry
Sony Terminates Merger Deal with Zee Entertainment Enterprises Ltd

Sony Terminates Merger Deal with Zee Entertainment Enterprises...

Sony officially terminates Zee-Sony merger, citing 'non-compliance with terms.'...

Technology
Meta CEO Mark Zuckerberg Unveils Plans for Artificial General Intelligence

Meta CEO Mark Zuckerberg Unveils Plans for Artificial General...

Zuckerberg asserts the importance of general intelligence for Meta's products, aiming...

Sports
Tata Group remains IPL title sponsor for five upcoming seasons

Tata Group remains IPL title sponsor for five upcoming...

Reports confirm the conglomerate exercised the 'right to match' for the 2024-2028...