ILTHY Partners with Paramount, SEGA for Sonic 3 Collection

Midwest-based streetwear brand ILTHY has teamed up with Paramount Pictures and SEGA to launch an exclusive limited-edition apparel collection inspired by the highly anticipated film Sonic the Hedgehog 3, which debuts on December 20, 2025. This collaboration brings together the iconic energy of the Sonic franchise and ILTHY’s bold streetwear designs, creating a fusion of gaming nostalgia and modern fashion.

Collection Highlights

The ILTHY x Sonic the Hedgehog 3 collection features:

• Sweater hoodies
• Heavyweight t-shirts
• Caps
• Jackets

Each piece reflects ILTHY’s signature aesthetic combined with Sonic-inspired elements, making it a standout line for fans and fashion enthusiasts alike.

Statements from Key Figures

Kumar Arora, CEO of ILTHY, expressed his excitement about the partnership:
“Collaborating with Paramount Pictures and SEGA for Sonic the Hedgehog 3 is a landmark moment for ILTHY and a tribute to our childhoods. Our Midwest roots and growing role in the gaming scene make this partnership a natural fit. We’re thrilled to offer fans a collection that bridges streetwear culture with Sonic’s timeless appeal.”

Kristen Zimmer, SEGA’s Associate Director of Partnerships and Lifestyle Programs, highlighted the collection’s appeal:
“With ILTHY, we’ve created a line of apparel that truly resonates with the gaming community. Their innovative designsand authentic connection to gaming align with Sonic’s spirit, offering fans a stylish way to celebrate the upcoming movie.”

Availability and Impact

The collection is now available on ILTHY’s website and at select retailers across the United States. This partnership demonstrates the growing trend of fashion and gaming collaborations, reshaping modern consumer experiences by merging iconic brands with cultural movements.