Tag: Advertising

Campaigns
IKEA's campaign addresses diverse home storage challenges with smart solutions

IKEA's campaign addresses diverse home storage challenges...

As an extension of 'Organising Is Awesome,' a three-part film series features amusing...

Analysis
Ad's Green Evolution: Eco-Friendly Revolution in Marketing Communication

Ad's Green Evolution: Eco-Friendly Revolution in Marketing...

Arvind Nair, Mirum India's VP, delves into ASCI's new guidelines combating greenwashing...

Analysis
FMCG Giants Boost Ad Spending Amidst Improved Margins and Economic Positivity

FMCG Giants Boost Ad Spending Amidst Improved Margins and...

Ad spend will predominantly target TV, especially sports and news channels, along...

Campaigns
Financial Harmony: Embrace 'Live The AND Life' with ICICI Direct

Financial Harmony: Embrace 'Live The AND Life' with ICICI...

Discover the freedom of pursuing diverse aspirations simultaneously with ICICI Direct's...

Campaigns
Atomberg collaborates with Harsha Bhogle in latest TV commercial venture

Atomberg collaborates with Harsha Bhogle in latest TV commercial...

The two-film campaign revolves around the theme of 'What a Fan!' highlighting the...

Campaigns
Brands Illuminate 75th Republic Day with Creativity and Patriotism

Brands Illuminate 75th Republic Day with Creativity and...

Brands celebrated Republic Day by highlighting various professions and portraying...

Analysis
Cinema ads hit again, all thanks to box office hits

Cinema ads hit again, all thanks to box office hits

Industry insiders report a positive shift in ad rates from the previous year, anticipating...

Campaigns
McDonald's Happy Bags: Turning Billboards into Upcycled School Essentials

McDonald's Happy Bags: Turning Billboards into Upcycled...

McDonald's India - North and East transforms marketing materials into sustainable...

Industry
Indian FMCG sector is better than the rest of the world

Indian FMCG sector is better than the rest of the world

Sudhir Sitapati underscores the pivotal role of advertising in India's FMCG industry,...

Campaigns
AageKiSocho: Revolutionizing Careers with upGrad's Bold Learning Journey

AageKiSocho: Revolutionizing Careers with upGrad's Bold...

AageKiSocho by upGrad: Propel your career with proactive learning. Break free from...

Campaigns
Zomato guides Mumbai Metro riders to 'Chaatkopar' in innovative collaboration

Zomato guides Mumbai Metro riders to 'Chaatkopar' in innovative...

Zomato delighted commuters by seizing control of the Mumbai Metro's PSA system,...

Campaigns
Love Quest: #SeektheHiddenPrizes with Hide & Seek Cookies - A Valentine's Day Treasure Hunt Extravaganza!

Love Quest: #SeektheHiddenPrizes with Hide & Seek Cookies...

Embark on a romantic journey with Parle Hide & Seek's '#SeektheHiddenPrizes' campaign....

Campaigns
Glasses Badlo Vibe Badlo: A Hilarious Lenskart Journey with Kiara Advani and Karan Johar

Glasses Badlo Vibe Badlo: A Hilarious Lenskart Journey...

Transform your vibes with Lenskart as Kiara Advani playfully mimics Karan Johar,...

Industry
When CTV made significant advances in India in 2023

When CTV made significant advances in India in 2023

Advertisers also notice CTV's abilities to increase viewer engagement and ad recall

Campaigns
Gillette debuts a television commercial starring Ravi Kishan

Gillette debuts a television commercial starring Ravi Kishan

The brand has enlisted the help of a well-known Bhojpuri actor to promote Gillette...

Analysis
Data.ai predicts a fall in Twitter and Threads by 2024

Data.ai predicts a fall in Twitter and Threads by 2024

According to Data.ai's recent analysis, microblogging apps are progressively losing...