Atomberg collaborates with Harsha Bhogle in latest TV commercial venture

Atomberg, a leading consumer durables brand, has launched an engaging TV commercial featuring renowned cricket commentator Harsha Bhogle. The TVC revolves around the theme of 'What a Fan!' and is one of two films in a larger campaign. Harsha Bhogle's iconic cricket commentary becomes the focal point as he observes a super-fan in the crowd and exclaims, 'What a fan!' The narrative seamlessly transitions to Atom and Berg, the brand's beloved characters, who playfully inquire about the fan's electricity-saving habits and the fan's control via a phone. This witty exchange not only leaves Harsha Bhogle puzzled but also brings a smile to the viewers' faces.

The TVC serves to redefine the conventional understanding of 'What a Fan!' by incorporating Atomberg's innovative smart BLDC technology fan into the narrative. The fan's energy-saving features, remote control functionality, and the ability to reduce electricity bills are cleverly woven into the storyline, making the fan synonymous with the joy and energy that fans bring to the game. The campaign not only leverages Harsha Bhogle's stature but also celebrates the spirit of fans while highlighting the brand's commitment to delivering joy and energy efficiency through its range of smart fans.

Nikhil Pandey, Category Manager- Ceiling Fans at Atomberg Technologies, expressed excitement about the TVC's launch, particularly following the commencement of their official partnership with BCCI. The 'What a Fan!' theme captures the joy and energy that fans bring to the game, drawing parallels to the joy delivered by Atomberg's energy-efficient smart fans. The association with Harsha Bhogle adds a significant dimension, and the brand looks forward to leveraging the visibility of the TVC with his involvement.