AageKiSocho: Revolutionizing Careers with upGrad's Bold Learning Journey
AageKiSocho by upGrad: Propel your career with proactive learning. Break free from stagnation, embrace transformative skills, and secure a brighter future. Evolve, empower, and thrive with us
Sumit Rawat
upGrad has recently launched its latest brand campaign, "AageKiSocho," emphasizing the increasing importance of upskilling in today's tech-centric era. Developed by BBH India, the campaign addresses the stagnation in careers and encourages individuals to think proactively to advance in their professional journeys.
The campaign challenges the prevalent "snoozing" culture among working professionals and freshers, urging them to break free from habits that hinder career growth. The central theme revolves around the idea that the only way to overcome career standstills is by adopting a forward-thinking mindset.
Accompanied by a compelling jingle, "Ab Sara India ‘AageyKiSoch’ raha hain upGrad pe; Seekh Raha Hain Kuch Naya, Online, upGrad se!", the audio track serves as a powerful call to action, motivating individuals to pursue new aspirations. Directed by Anupam Mishra and produced by Belief Films, the campaign focuses on positive career outcomes and opportunities amid the global industrial revolution.
Ankit Khirwal, Head of Marketing at upGrad, highlighted the campaign's role in encouraging an action-driven mindset, urging Indians to move beyond traditional education perspectives. The emphasis is on timely reskilling and upskilling to attract better opportunities and strengthen global competitiveness.
The Pan-India campaign aims to nurture the innovative mindset of millions, focusing on enhancing skills in areas such as management sciences, data science, artificial intelligence, and machine learning. The goal is to empower young India for a brighter future, with seasoned professionals evolving into global thought leaders.
Parikshit Bhattaccharya, CCO at BBH India, emphasized the campaign's bold push against the mindset of "pehle padhai phir baaki sab," challenging the notion that education has a deadline. The campaign encourages individuals to rethink their learning journeys, whether for career switches, lifestyle elevations, or mastering new subjects.
The brand campaign is currently live across upGrad's digital platforms and will be featured during Shark Tank India Season 3.
