Financial Harmony: Embrace 'Live The AND Life' with ICICI Direct

ICICI Direct, in collaboration with Vector Brand Solutions, a division of Quotient Ventures, has recently launched its latest campaign, "Live The AND Life." The campaign positions ICICI Direct as a comprehensive solution for all financial goals, urging individuals to embrace the 'AND' lifestyle. The central theme encourages users to pursue multiple aspirations simultaneously without the need to make trade-offs. The campaign focuses on inclusivity and balance in financial objectives.

Vijay Chandok, Managing Director of ICICI Securities, highlighted the campaign's essence, stating, "The campaign is about empowering our customers to 'Live the AND Life,' meaning achieving financial freedom through research-based investing and assisting them in realizing their life goals and dreams. The core values driving this effort include trust, innovation, expertise, and progressiveness. ICICI Direct offers a wide range of products and services in Equity, Mutual Funds, Fixed Income, and financing options."

T Gangadhar, Group CEO of Quotient Ventures, expressed enthusiasm about the debut campaign for ICICI Direct. He mentioned that the "Live the AND Life" initiative signifies a strategic shift for the brand, positioning it as a reliable partner for individuals seeking a holistic approach to their financial journey. The campaign promotes a lifestyle aligned with diverse ambitions and underscores ICICI Direct as a trusted companion in this pursuit.