Brands Illuminate 75th Republic Day with Creativity and Patriotism
Brands celebrated Republic Day by highlighting various professions and portraying everyday individuals as heroes, offering a distinctive and diverse approach to honor this significant historic day
Sumit Rawat
India celebrated its 75th Republic Day on January 26, 2023, with brands unveiling vibrant campaigns expressing gratitude and instilling patriotism. Characterized by heightened creativity and patriotic zeal, these campaigns focused on social causes and more, capturing attention throughout the nation.
Zupee’s “India Paasa Palat Raha Hai"
Zupee's captivating video took viewers on a journey showcasing India's triumphs across diverse sectors, shaping global trends. It highlighted the nation's technological prowess, from the Chandrayaan Moon landing to the success of 'Make in India' initiatives. The video celebrated India's economic rise and athletes claiming international medals.
Godrej Group’s #HeereJaisaMazboot
Godrej Group's touching video acknowledged the hard work and vision that have shaped India into a metaphorical diamond. It highlighted stories of everyday heroes, including farmers, entrepreneurs, doctors, soldiers, athletes, and artists, contributing to India's growth and glory.
Steadfast Nutrition’s #ThaknaNahiRuknaNahi
Steadfast Nutrition aimed to motivate young India to combat urban fatigue with an energized Republic Day campaign. The video celebrated the resilience and progress of individuals, showcasing improved performance and energy levels of nation builders contributing to the country's development.
Max Protein - The Max Protein Salute
Max Protein's campaign served as a tribute to the challenges faced by police personnel in their line of duty. It delved into their daily routines through intimate interviews, fostering understanding and appreciation for their dedicated service to the community.
Bajaj Allianz Life #PlankForAces
Bajaj Allianz Life's Plankathon 2024, themed #PlankForAces, expressed gratitude towards ISRO for the Solar Mission's success. This unique fitness initiative, coinciding with India's 75th Republic Day celebration, contributes to societal causes, linking individual health and fitness benefits to larger initiatives.
Snapbuy India’s Aadat Se Naye Bharat Tak
Snapbuy India attempted to captivate the audience with a monologue shedding light on corruption and persistent habits. The video ended with a poem, inviting people to embrace new habits of saving and thereby embracing the new India.
