Love Quest: #SeektheHiddenPrizes with Hide & Seek Cookies - A Valentine's Day Treasure Hunt Extravaganza!

Parle Products, the renowned manufacturer of biscuits and confectionery, has launched a promotional campaign ahead of Valentine's Day for its cookie brand Hide & Seek, titled '#SeektheHiddenPrizes.' The initiative aims to establish a memorable connection and provide a fun experience for consumers by encouraging them to engage in a creative and delightful treasure hunt.

The campaign consists of three advertisement films, featuring young couples engaging in banter that leads to an exciting quest to scan and discover hidden prizes within the Hide & Seek pack. These ads are set in diverse locations such as a coffee shop, a beach, and a college, effectively capturing the playful spirit of young love. As an added bonus, each participating couple has the chance to win two Samsung Galaxy smartphones.

Mayank Shah, Vice-President at Parle Products, shared his thoughts on the campaign, stating, "Valentine's Day offers a unique opportunity for Parle Hide & Seek to establish an even deeper connection with our consumers. This year's campaign encapsulates the essence of love and surprise, capturing the magic of the occasion through our delightful offerings. It reflects our commitment to building strong connections with our consumers, fostering brand loyalty, and encouraging celebration along with exciting prizes."