Fossil Launches Summer 2026 Campaign Starring Varun Dhawan and Kriti Sanon
Fossil has launched its Summer 2026 campaign featuring Varun Dhawan and Kriti Sanon, with two retro-inspired films showcasing the brand’s latest watch collections.
SociapaHQ
Fossil has launched its Summer 2026 campaign with brand ambassadors Varun Dhawan and Kriti Sanon. The campaign comprises two films that tell the stories of the brand’s latest watch collections with retro-inspired summer tales.
The campaign consists of Dreaming In Colour and A Summer Dream Come True, each showcasing distinct seasonal settings and centred on fashion, styling and self-expression.
Dreaming In Colour is set in a candy-store inspired environment built around a monochromatic blue palette. A Summer Dream Come True is set around a vintage style ice cream cart and draws on nostalgic summer imagery.
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Check out the campaign here:
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Retro Summer Vibes:
The films showcase Fossil watches like FS6167, ES5480, ES5478 and ME3278, through separate visual narratives, showcasing the latest offerings by the brand.
Commenting on the campaign, Varun Dhawan, brand ambassador for Fossil India, said, “Summer always has this fun, easy energy, and this campaign really brings that alive. I like how naturally the watches fit into both films, whether it’s the playful ice cream cart world or the bold candy-store setting, it all feels very effortless.”
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He added, “Pieces like the Machine Chronograph and Everett stand out for me because they’re versatile, easy to wear, and just work with everyday summer looks without overthinking it. It’s that mix of fun and classic that really defines Fossil for me.”
Kriti Sanon, brand ambassador, Fossil India said, “Summer is all about fun with style - more colour, more personality. Shooting the Dreaming in Colour film was such a fun experience and I love how each watch in the collection has its own distinct character. “Raquel or Scarlette, a little something for every mood.”
The Summer 2026 campaign will roll out across media channels during June.
