Tag: Advertising News

Campaigns
Fortune Plus Shows Why Freshness Should Last All Day

Fortune Plus Shows Why Freshness Should Last All Day

Fortune Plus Soyabean Oil’s latest TVC highlights day long freshness in home cooked...

Business
Why Advertising’s Old Signals Are Fading, Says Martin Sorrell

Why Advertising’s Old Signals Are Fading, Says Martin Sorrell

Sir Martin Sorrell explains how digital dominance, platform economics and AI have...

Campaigns
Vivo’s Dinner Table Revival: Phones Down, Voices Up

Vivo’s Dinner Table Revival: Phones Down, Voices Up

Vivo’s new campaign urges families to put phones away at dinner, reviving conversations,...

Campaigns
Titan’s Timepiece Tale: Stories Worn, Not Just Told

Titan’s Timepiece Tale: Stories Worn, Not Just Told

Titan launches Wear Your Story with PV Sindhu and Vikrant Massey, celebrating individuality,...

Business
Ghee Purity Crisis: Madhusudan Leads the Charge as #GheeKaSach Explodes Nationwide

Ghee Purity Crisis: Madhusudan Leads the Charge as #GheeKaSach...

The #GheeKaSach debate is raging across India. Learn about the two ways to check...

Campaigns
Choice Simplifies Investing By Speaking Human, Not Market-Jargon

Choice Simplifies Investing By Speaking Human, Not Market-Jargon

Choice’s new campaign strips investing of fear and jargon, presenting financial...

Campaigns
Crocs And Himesh Ask Men To Embrace Their Rizz

Crocs And Himesh Ask Men To Embrace Their Rizz

Crocs joins Himesh Reshammiya in a playful campaign urging men to own their quirks,...

Campaigns
Skoda’s India Playbook Drives Trust Over Speedy Wins

Skoda’s India Playbook Drives Trust Over Speedy Wins

Skoda outlines its India growth strategy focused on localisation, customer trust,...

Campaigns
Saying Nothing Becomes Mamdani And Hinge’s Loudest Strategy

Saying Nothing Becomes Mamdani And Hinge’s Loudest Strategy

Mamdani and Hinge’s understated collaboration shows how minimal messaging and strategic...

Business
Dove And Reebok Celebrate Resilience With Reborn In My Kicks

Dove And Reebok Celebrate Resilience With Reborn In My...

Dove and Reebok unite for Reborn in My Kicks, a collaboration celebrating women’s...

Campaigns
BookMyShow Drops Sicko Leave Ahead Of Travis Scott Tour

BookMyShow Drops Sicko Leave Ahead Of Travis Scott Tour

BookMyShow Live launches Sicko Leave, a playful leave template timed with Travis...

Campaigns
IndiaFirst Reimagines Relief With Emotion-Powered Insurance Film

IndiaFirst Reimagines Relief With Emotion-Powered Insurance...

IndiaFirst Life’s new campaign focuses on emotional relief, portraying insurance...

Campaigns
Curry Breaks Routine and Switches to Google Pixel 10

Curry Breaks Routine and Switches to Google Pixel 10

Google taps Stephen Curry to show off the Pixel 10 Fold, turning the star’s comfort-zone...

Campaigns
Arth by Emcure and MS Dhoni Urge India to ‘Invest in Iron’ in New Anaemia Awareness Campaign

Arth by Emcure and MS Dhoni Urge India to ‘Invest in Iron’...

Arth by Emcure teams up with MS Dhoni for the ‘Invest in Iron’ campaign, raising...

Business
Meezaan Defines Groom Style with Kora by NM

Meezaan Defines Groom Style with Kora by NM

Kora by NM enlists actor Meezaan Jafri for its “Crafted in Confidence” wedding campaign,...

Business
Sony LIV Plugs into YouTube’s Global Stage

Sony LIV Plugs into YouTube’s Global Stage

Sony LIV teams up with YouTube TV and YouTube Primetime Channels to bring its Indian...