Tag: Advertising News

Inside Edge
Zepto’s GPT‑Powered Insights: Data Subscription Revolutionizes Brand Intelligence

Zepto’s GPT‑Powered Insights: Data Subscription Revolutionizes...

Zepto unveils a GPT‑infused data insights subscription, giving brands real‑time...

Campaigns
Real Voices Roar: Sensodyne’s Bold Saga of Tooth Sensitivity

Real Voices Roar: Sensodyne’s Bold Saga of Tooth Sensitivity

Sensodyne’s new campaign spotlights candid sensitivity stories in nine Indian languages,...

Campaigns
Deepika and Ranveer Champion JioMart’s Smart Shopping Revolution Today

Deepika and Ranveer Champion JioMart’s Smart Shopping Revolution...

JioMart's latest campaign with Deepika and Ranveer celebrates smart shopping, offering...

Business Spotlight
Curefoods Secures Krispy Kreme Rights, Expands Sweet Footprint Across India

Curefoods Secures Krispy Kreme Rights, Expands Sweet Footprint...

Curefoods acquires pan‑India Krispy Kreme franchise rights—adding 11 Delhi‑NCR outlets...

Campaigns
Mountain Dew’s “Peaks of Courage” Climbs High on Nepali Spirit and Courage

Mountain Dew’s “Peaks of Courage” Climbs High on Nepali...

Mountain Dew’s new “Peaks of Courage” campaign salutes Nepal’s mountaineering heroes—melding...

Inside Edge
Microsoft Restructures with Strategic Layoffs, Cutting Over 6,000 Roles Worldwide

Microsoft Restructures with Strategic Layoffs, Cutting...

Microsoft announces a 3% workforce reduction—over 6,000 roles eliminated—to streamline...

Campaigns
Tata Coffee’s Grand Cold Coffees Spark Spontaneous Connections Over Ice‑Cold Sips

Tata Coffee’s Grand Cold Coffees Spark Spontaneous Connections...

Tata Coffee’s new ads highlight the joy of grabbing a Grand Cold Coffee on the go—where...

Campaigns
Johnson Tiles Gets Groovy Makeover with Dada Jackson’s Dancefloor Debut

Johnson Tiles Gets Groovy Makeover with Dada Jackson’s...

Johnson Tiles enlists “Dada Jackson,” a moonwalking mascot, in a whimsical campaign—showcasing...

Campaigns
CashKaro’s Goaties Spools Roadies Parody—Real Cashback, No Drama

CashKaro’s Goaties Spools Roadies Parody—Real Cashback,...

CashKaro spoofs reality TV in “Goaties” campaign, turning Roadies‑style stunts into...

Campaigns
Kore‑eda Crafts Heartfelt iPhone Short, Showcases Apple’s Cinematic Power

Kore‑eda Crafts Heartfelt iPhone Short, Showcases Apple’s...

Palme d’Or winner Hirokazu Kore‑eda directs Apple’s latest short shot entirely on...

Campaigns
Crompton’s Fluido Fans Are Sculpted Masterpieces, Not Mere Functional Blades

Crompton’s Fluido Fans Are Sculpted Masterpieces, Not Mere...

Crompton reimagines ceiling fans with “Sculpted, Not Made” campaign, showcasing...

Business Spotlight
NBA on Prime Logo Unveils Amazon’s Global Basketball Ambitions Unmistakably

NBA on Prime Logo Unveils Amazon’s Global Basketball Ambitions...

Amazon Prime Video’s refreshed “NBA on Prime” logo heralds its full‑court global...

Campaigns
ARENA’s Six-Airbag Safety Upgrade Ignites High-Energy Awareness Campaign

ARENA’s Six-Airbag Safety Upgrade Ignites High-Energy Awareness...

Maruti Suzuki ARENA standardizes six airbags across popular models and unveils a...

Technology
Google Unveils Fresh “G” Icon in First Redesign in a Decade

Google Unveils Fresh “G” Icon in First Redesign in a Decade

Google rolls out its first “G” logo update since 2015—softening edges, boosting...

Campaigns
Xiaomi’s 3D Billboard Pops the Xiaomi 15 Ultra into Reality

Xiaomi’s 3D Billboard Pops the Xiaomi 15 Ultra into Reality

Xiaomi debuts a 3D OOH spectacle in Chennai—projecting a life-size Xiaomi 15 Ultra...

Campaigns
Himalaya BabyCare’s Social Experiment Honors Sleepless, Selfless Moms on Mother’s Day

Himalaya BabyCare’s Social Experiment Honors Sleepless,...

Himalaya BabyCare’s DVC places participants through 24/7 parenting tasks—mirroring...