Tag: Advertising News

Campaigns
Gap’s New Anthem Stitches Style and Togetherness

Gap’s New Anthem Stitches Style and Togetherness

Gap’s latest campaign celebrates unity through music and fashion, blending everyday...

Campaigns
Farmley Brings Romance and Snacks Together Again

Farmley Brings Romance and Snacks Together Again

Farmley reunites web-series duo Ritwik Bhowmik and Shreya Chaudhry in a charming...

Campaigns
Perplexity Races Ahead with Hamilton and André

Perplexity Races Ahead with Hamilton and André

Perplexity AI signs Lewis Hamilton and Eric André in a bold global push that fuses...

Campaigns
Smriti Mandhana Swings Confidence for Rexona’s New Campaign

Smriti Mandhana Swings Confidence for Rexona’s New Campaign

Rexona’s latest campaign features cricket star Smriti Mandhana inspiring women to...

Industry
Travel Plan? Let an AI App Do It

Travel Plan? Let an AI App Do It

Paytm launches “Checkin” — an AI travel-assistant that plans trips, books transport...

Campaigns
Love, Watches and a Modern Union

Love, Watches and a Modern Union

Casio India’s new wedding campaign reimagines what modern love means by positioning...

Campaigns
Galaxy AI Makes Everyday Superpowers Normal

Galaxy AI Makes Everyday Superpowers Normal

Samsung’s new campaign for its Galaxy devices shows how Galaxy AI transforms everyday...

Campaigns
Laugh Club Takes Off at 30,000 Feet

Laugh Club Takes Off at 30,000 Feet

Comedians Samay Raina and Kunal Kamra turn a flight’s language chaos into a hilarious...

Inside Edge
Yas Island Abu Dhabi, in collaboration with Pickyourtrail, presents “Smash the Ordinary”, marking the first AI–human collaboration redefining travel storytelling

Yas Island Abu Dhabi, in collaboration with Pickyourtrail,...

Yas Island and Pickyourtrail launch “Smash the Ordinary”, a groundbreaking travel...

Inside Edge
Nautika Pro Launches India's First 'Business Class' Ferry Experience in the Andaman Islands

Nautika Pro Launches India's First 'Business Class' Ferry...

Nautika Pro transforms Andaman island-hopping with India’s first premium ferry service,...

Campaigns
Splendor+ Rolls On with Hero’s Emotional Ride

Splendor+ Rolls On with Hero’s Emotional Ride

Hero MotoCorp honours its best-selling Splendor+ motorcycle with an emotional campaign...

Campaigns
Hrithik Roshan Spices Up Rakesh Masala’s Next Chapter

Hrithik Roshan Spices Up Rakesh Masala’s Next Chapter

Rakesh Masala celebrates 50 years and signs Hrithik Roshan as brand ambassador to...

Technology
Siri Gets a Brain Boost from Google’s Giant AI

Siri Gets a Brain Boost from Google’s Giant AI

Apple partners with Google to power Siri using Gemini, a massive 1.2-trillion-parameter...

Business
Netflix Counts Real Viewers, Not Just Profiles

Netflix Counts Real Viewers, Not Just Profiles

Netflix introduces a new audience metric called Monthly Active Viewers, counting...

Campaigns
When Even the Monkey Wasn’t AI

When Even the Monkey Wasn’t AI

Surf Excel’s new ad went viral after viewers mistook its playful monkey for an AI...

Inside Edge
After Ekta Kapoor, YesMadam Onboards Sakshi Tanwar to promote launch Korean Body Polishing Service

After Ekta Kapoor, YesMadam Onboards Sakshi Tanwar to promote...

YesMadam brings TV icon Sakshi Tanwar on board to launch its Korean Body Polishing...