Tag: Advertising News

Industry
Tata Starbucks Revamps Rewards Programme With New Reserve Tier

Tata Starbucks Revamps Rewards Programme With New Reserve...

Tata Starbucks has introduced a new Reserve tier to its Starbucks Rewards programme,...

Technology
LinkedIn Unveils ‘Buyability’ Framework to Boost B2B Marketing Effectiveness

LinkedIn Unveils ‘Buyability’ Framework to Boost B2B Marketing...

LinkedIn, LIONS Advisory and WARC have introduced the 'Buyability' framework, a...

Industry
Mia by Tanishq, Lakmē Partner to Blend Jewellery and Beauty in New Campaign

Mia by Tanishq, Lakmē Partner to Blend Jewellery and Beauty...

Mia by Tanishq and Lakmē have partnered to launch a campaign celebrating everyday...

Industry
Maharashtra FDA Mandates Calorie Counts, Allergen Information on Menus

Maharashtra FDA Mandates Calorie Counts, Allergen Information...

The Maharashtra FDA has directed large food businesses to display calorie counts...

Campaigns
ITC's New-Age Brands Cross Rs 1,350 Crore Revenue Run Rate in FY26

ITC's New-Age Brands Cross Rs 1,350 Crore Revenue Run Rate...

ITC's portfolio of acquired premium and digital-first brands has crossed a Rs 1,350...

Campaigns
boAt Launches 'Approved By' Campaign to Showcase Airdopes ProClip Features

boAt Launches 'Approved By' Campaign to Showcase Airdopes...

boAt has launched its 'Approved By' campaign featuring Sonam Bajwa and Ambrish Verma...

Campaigns
Wow! Momo Launches 4-in-1 Momo Box Starting at Rs 349

Wow! Momo Launches 4-in-1 Momo Box Starting at Rs 349

Wow! Momo has launched its first-ever 4-in-1 Momo Box, offering four momo varieties...

Business Spotlight
KEI Industries Appoints Rashmika Mandanna as Brand Ambassador

KEI Industries Appoints Rashmika Mandanna as Brand Ambassador

KEI Industries has appointed Rashmika Mandanna as its brand ambassador and will...

Technology
WPP, Google DeepMind Expand AI Partnership to Advance Creative Production

WPP, Google DeepMind Expand AI Partnership to Advance Creative...

WPP has expanded its partnership with Google DeepMind to develop AI-powered creative...

Industry
Vi Partners With Spotify to Offer Premium Streaming Benefits to Postpaid Users

Vi Partners With Spotify to Offer Premium Streaming Benefits...

Vi has partnered with Spotify to offer three months of complimentary Spotify Premium...

Business Updates
DRiV Appoints MS Dhoni as First-Ever Brand Ambassador for India

DRiV Appoints MS Dhoni as First-Ever Brand Ambassador for...

DRiV has appointed Mahendra Singh Dhoni as its first-ever National Brand Ambassador...

Technology
Apple Raises Prices of Macs, iPads Amid AI-Driven Memory Cost Surge

Apple Raises Prices of Macs, iPads Amid AI-Driven Memory...

Apple has raised prices of several Macs, iPads and other devices as soaring AI-driven...

Business Updates
Shoppers Stop’s Beauty Business Grows 17% in FY26, Distribution Arm Surges 81%

Shoppers Stop’s Beauty Business Grows 17% in FY26, Distribution...

Shoppers Stop’s beauty business grew 17% in FY26, while its beauty distribution...

Industry
Bumble Explores Sale Amid Slowing Growth, Industry Pressures: Report

Bumble Explores Sale Amid Slowing Growth, Industry Pressures:...

Bumble is exploring a potential sale with Morgan Stanley as adviser while grappling...

Industry
Emergent, Raj Shamani Launch ₹1 Crore AI Challenge for Indian Businesses

Emergent, Raj Shamani Launch ₹1 Crore AI Challenge for...

Emergent and Raj Shamani have launched a ₹1 crore challenge encouraging Indian businesses...

Industry
Sony Pictures Invests $100 Million in Immersive Entertainment Firm Cosm

Sony Pictures Invests $100 Million in Immersive Entertainment...

Sony Pictures Entertainment has invested $100 million in immersive entertainment...