Disney Consumer Products India Launches Toy Story 5 Merchandise Collection Ahead of Film Release
Disney Consumer Products India has launched a wide-ranging Toy Story 5 merchandise collection featuring apparel, accessories, collectibles and toys through partnerships with multiple brands.
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Disney Consumer Products India has introduced a new collection of Toy Story 5 merchandise to celebrate the launch of Disney and Pixar’s latest in the animated franchise.
The new line encompasses apparel, accessories, stationery, toys and collectibles and was created in partnership with a number of brand partners across categories. The launch is designed to bring the film’s characters and themes closer to fans and welcome back Woody, Buzz Lightyear, Jessie and a host of new characters.
The merchandise line-up is inspired by Toy Story 5's "toy meets tech" narrative, and includes familiar favourites as well as newcomers such as Lilypad and Smarty Pants.
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Brand Collaborations:
Brands that are part of it include Belkin, Max Fashion, Myntra’s House of Brands, MINISO, Bewakoof, Bicycle Cards, LEGO and Skillmatics, with products for different age groups and interests.
Commenting on the launch, Tan Wee, Director, Brand Commercialisation, said, “The Toy Story franchise has special resonance across generations, grounded in its timeless themes of imagination and friendship. As Toy Story 5 opens a new chapter, this is an exciting moment to introduce a range of products that give fans new ways to reconnect with the characters they love.”
Max Fashion has introduced a collection for infants, children and teenagers with co-ordinated outfits, graphic prints and everyday essentials inspired by themes of friendship and adventure. Myntra’s House of Brands is retailing apparel for children and adults, with brands like Napchief, Wear Your Mind and Bewakoof introducing character-inspired fashion collections.
In accessories, Belkin has released a special-edition iPad case featuring Lilypad, the frog character with a love for tech in the new movie. MINISO has launched plush toys and themed accessories for younger fans.
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LEGO has released building sets inspired by the franchise’s Wild West adventures, and Skillmatics has released art and activity kits to encourage creativity and storytelling. Bicycle Cards has also issued a collectible deck of playing cards based on the beloved characters.
The launch is part of Disney Consumer Products India’s strategy to bring the Toy Story experience to life beyond the big screen with licensed products that appeal to fans of all ages.
