Tag: Advertising News

Campaigns
Moment Marketing in BFSI: Can Finance Be Funny?

Moment Marketing in BFSI: Can Finance Be Funny?

BFSI brands tread carefully with moment marketing, balancing cultural relevance...

Campaigns
CCPA Fines VLCC ₹3 Lakh for Misleading Slimming Advertisements

CCPA Fines VLCC ₹3 Lakh for Misleading Slimming Advertisements

VLCC penalized ₹3 lakh by CCPA for misleading slimming treatment ads. Highlights...

Business Spotlight
Meta Presses Pause on AI Hiring Amid Restructuring and Cost Concerns

Meta Presses Pause on AI Hiring Amid Restructuring and...

Meta halts recruitment and internal transfers in its AI division as part of a sweeping...

Campaigns
Sara Tendulkar Boosts India Visitor Target for Tourism Australia

Sara Tendulkar Boosts India Visitor Target for Tourism...

Tourism Australia ropes in Sara Tendulkar for culturally tailored campaign, aiming...

Business Spotlight
OpenAI Names Sheeladitya Mohanty as India Marketing Lead

OpenAI Names Sheeladitya Mohanty as India Marketing Lead

OpenAI appoints Sheeladitya Mohanty as Marketing Lead for India, expanding local...

Business Spotlight
Ravi Luthria Takes on CRO Role at KathaVersse

Ravi Luthria Takes on CRO Role at KathaVersse

IIM Lucknow alum Ravi Luthria joins KathaVersse as CRO, tasked with monetizing Digital...

Campaigns
Criteo, Zepto Collaborate for Personalized Offsite Media Campaigns

Criteo, Zepto Collaborate for Personalized Offsite Media...

Zepto teams up with Criteo to deliver AI-driven offsite media campaigns, boosting...

Business Spotlight
Nick Jonas Launches Fossil’s Machine Luxe Collection

Nick Jonas Launches Fossil’s Machine Luxe Collection

Nick Jonas collaborates with Fossil to unveil the Machine Luxe capsule, featuring...

Campaigns
Ibrahim & Tania Headline PUMA’s Speedcat Campaign

Ibrahim & Tania Headline PUMA’s Speedcat Campaign

PUMA revives the iconic Speedcat sneaker in India with Ibrahim Ali Khan and Tania...

Business Spotlight
IKEA India Accelerates Growth with Local Sourcing and New Store Formats

IKEA India Accelerates Growth with Local Sourcing and New...

IKEA India accelerates its expansion with new store formats, local sourcing, and...

Sports
Sony Sports Network Launches #RagRagMeinBharat Campaign for Asia Cup 2025 Featuring Virender Sehwag

Sony Sports Network Launches #RagRagMeinBharat Campaign...

Sony Sports Network unveils the #RagRagMeinBharat campaign for Asia Cup 2025, starring...

Business Spotlight
Stray Dogs Get Sterilised, Returned Home, with Feeding Zones Ordered

Stray Dogs Get Sterilised, Returned Home, with Feeding...

Supreme Court amends its stray-dog directive: sterilise, vaccinate, and release...

Campaigns
KitKat Challenges Canadian Politeness with Bold AI-Powered ‘No Excuses’ Campaign

KitKat Challenges Canadian Politeness with Bold AI-Powered...

KitKat’s new AI-led campaign shakes up Canada’s culture of politeness, urging consumers...

Campaigns
Supradyn Ginseng Launches “Morning Wala Josh, Poore Din”

Supradyn Ginseng Launches “Morning Wala Josh, Poore Din”

Bayer unveils “Morning Wala Josh, Poore Din” campaign for Supradyn Naturals Ginseng,...

Campaigns
Duracell Unveils Child-Safe Lithium Coin Batteries in India

Duracell Unveils Child-Safe Lithium Coin Batteries in India

Duracell launches lithium coin batteries with bitter coating and tamper-proof packaging...

Campaigns
Kerala’s Onam Festive Season Sparks Record Ad Boom

Kerala’s Onam Festive Season Sparks Record Ad Boom

Onam 2025 sees consumer sentiment surge—brands across categories ramp up ad spends...