Baby Forest Unveils Digital Campaign Highlighting Dedicated Facial Skincare for Babies
Baby Forest has launched its 'Softness, Sealed with Ayurveda' digital campaign for Khilta Mukhra Baby Face Cream, highlighting dedicated facial skincare for babies.
SociapaHQ
Baby Forest has rolled out a new digital campaign ‘Softness, Sealed With Ayurveda’ for its Khilta Mukhra Baby Face Cream, highlighting the need for dedicated facial skin care for babies.
This campaign features two films, “You Notice First” and “Cheeks Everyone Loves,” that focus on everyday moments between parents and babies. The movies show parents noticing changes in their baby's facial skin and choosing products for facial care.
Through the campaign, the brand seeks to raise awareness of the need for dedicated facial skincare, pointing out that a baby’s face is more exposed to factors such as milk, drool and air-conditioned environments, which can contribute to dryness.
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Check out the campaign here:
Campaign Rollout:
Commenting on the campaign, Gagan Agarwal, Founder & CEO, Baby Forest, said, “At Baby Forest, we believe that baby care is built around small moments of attention—a mother’s touch, a parent’s observation, and the instinct to choose what feels right for their child.
“With ‘Softness, Sealed With Ayurveda’, we wanted to highlight that a baby’s face deserves extra care and that a distinct, trusted product formulation is required for that. Our endeavour has always been to combine the trust of Ayurveda with modern parenting needs, creating products that are safe, gentle, and purposeful.”
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The campaign is promoting Baby Forest’s Khilta Mukhra Baby Face Cream, which has saffron, liquorice, shea butter and honey as ingredients.
As part of the roll-out, the campaign will be amplified through digital channels including partnerships with parenting influencers, paediatricians and dermatologists. Baby Forest will also be running the campaign across marketplaces like Amazon, FirstCry, Nykaa and sampling initiatives through Blinkit, Swiggy Instamart and select DLF residential communities.
