Jockey India Expands JKY Groove Collection, Launches 'Always In It' Campaign
Jockey India has expanded its JKY Groove youth athleisure range for men and women, backed by the 'Always In It' campaign across digital, social media and retail channels.
SociapaHQ
Jockey India has launched a new collection for men and women under its youth athleisure brand JKY Groove, supported by its latest campaign, 'Always In It'.
The new collection offers a variety of contemporary styles for young consumers. The offer for women includes tank tops with built-in cups, skorts, oversized graphic T-shirts, co-ords and cargo-inspired bottoms. The menswear line features mesh jerseys, oversized polos, graphic ringer T-shirts, co-ords and cargo trousers and shorts.
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Campaign Rollout:
Commenting on the launch, Nihal Rajan, Chief Marketing Officer, Jockey India, said, "Young consumers today don't separate comfort from style; they expect both, all the time. That's exactly what inspired JKY Groove™. 'Always In It' celebrates a generation that doesn't wait for occasions. They're in the game, in the moment, in the conversation and in the culture. JKY Groove™ is designed to move with them through it all.
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"Since launch, we've seen an incredible response from a generation that wants fashion to move as fast as they do. With this new drop, we're bringing fresh silhouettes, bolder styling and more versatility to help them stay comfortable while expressing their individuality. That's what being 'Always In It' is all about."
The collection is available at select Jockey Exclusive Outlets, online marketplaces and the brand's website. The campaign will be amplified through digital content, social media, creator collaborations and retail activations.
