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Industry
World Cup and Festive Season Boost FMCG Demand, Expected 15% AdEx Increase

World Cup and Festive Season Boost FMCG Demand, Expected...

Sumit Rawat Oct 9, 2023 0 41

World Cup excitement and festive celebrations drive higher FMCG demand, potentially...

Sports
Max Verstappen Clinches His Third Formula 1 World Championship Title

Max Verstappen Clinches His Third Formula 1 World Championship...

Sumit Rawat Oct 9, 2023 0 95

Max Verstappen Achieves Rare Feat: Secures Third Consecutive F1 Driver's Championship,...

Technology
Meta Introduces AI Tools for All Advertisers, Enhancing Campaigns

Meta Introduces AI Tools for All Advertisers, Enhancing...

Sumit Rawat Oct 6, 2023 0 72

Meta Unveils Generative AI Tools Accessible to All Advertisers, Boosting Creativity...

Industry
Regional Brands Gear Up for Cricket World Cup 2023

Regional Brands Gear Up for Cricket World Cup 2023

Sumit Rawat Oct 6, 2023 0 51

Regional Brands Embrace Strategic Advertising Investments in OTT, TV, and Digital...

Campaigns
Virat Kohli Shines in Luxor's New Ad for Schneider LX MAX

Virat Kohli Shines in Luxor's New Ad for Schneider LX MAX

Sumit Rawat Oct 5, 2023 0 171

Cricket icon Virat Kohli takes the spotlight in Luxor's latest campaign, showcasing...

Technology
Google Doodle Celebrates 2023 Cricket World Cup Opening Day

Google Doodle Celebrates 2023 Cricket World Cup Opening...

Sumit Rawat Oct 5, 2023 0 72

Google's Interactive Doodle Commemorates the Start of the 2023 Cricket World Cup,...

Campaigns
Parle Agro Unveils Exciting OOH Campaign to Promote Frooti

Parle Agro Unveils Exciting OOH Campaign to Promote Frooti

Sumit Rawat Oct 4, 2023 0 100

Parle Agro's Vibrant OOH Campaign Takes Center Stage to Showcase the Refreshing...

Technology
From Discovery Ads to Demand Generation: Boost Your Advertising Game

From Discovery Ads to Demand Generation: Boost Your Advertising...

Sumit Rawat Oct 4, 2023 0 109

Upgrade Your Advertising Strategy: Transition from Discovery Ads to Demand Generation...

Industry
Meta's Proposed Subscription Model: Ad-Free Instagram and Facebook for $14/month

Meta's Proposed Subscription Model: Ad-Free Instagram and...

Sumit Rawat Oct 3, 2023 0 49

Meta Considering $14/Month Subscription for Ad-Free Instagram and Facebook as They...

Technology
Apple's Potential Google Rival: Exploring the 'Pegasus' Search Engine

Apple's Potential Google Rival: Exploring the 'Pegasus'...

Sumit Rawat Oct 3, 2023 0 64

Apple's 'Pegasus' Search Engine: Is It a Google Competitor? Here's What You Need...

Inside Edge
Manpreet Singh Joins Asics India as Brand Ambassador

Manpreet Singh Joins Asics India as Brand Ambassador

Sumit Rawat Sep 29, 2023 0 89

Hockey Star Manpreet Singh Partners with Asics India, Becomes Prominent Brand Ambassador...

Industry
Retailers and Beauty Brands Targeting Online Audiences for Festive Success

Retailers and Beauty Brands Targeting Online Audiences...

Sumit Rawat Sep 29, 2023 0 52

Retailers and beauty brands strategically pivot to engage online audiences for a...

Sports
Ashwin Replaces Axar Patel in Cricket World Cup 2023

Ashwin Replaces Axar Patel in Cricket World Cup 2023

Sumit Rawat Sep 29, 2023 0 82

R Ashwin joins India's World Cup squad, replacing Axar Patel due to injury. Get...

Inside Edge
YouTube Launches AI Tools and Generative Ad Solutions

YouTube Launches AI Tools and Generative Ad Solutions

Sumit Rawat Sep 29, 2023 0 102

YouTube's latest advancements: AI-powered ads, generative AI ad tools, and innovative...

Analysis
Festive Season World Cup: A Boon for Brand Marketing Strategies?

Festive Season World Cup: A Boon for Brand Marketing Strategies?

Sumit Rawat Sep 28, 2023 0 112

As ICC Men's World Cup aligns with India's festivities, advertisers contemplate...

Campaigns
PepsiCo India Launches Limited-Edition Sting Blue Current Energy Drink

PepsiCo India Launches Limited-Edition Sting Blue Current...

Sumit Rawat Sep 28, 2023 0 365

PepsiCo India unveils Sting Blue Current, an energizing limited-edition flavor,...