Redmatter Expands Client Roster, Targets Big Growth for Indian Brands

Redmatter, a renowned full-funnel marketing agency, continues to make waves in the advertising industry by adding three prominent names to its growing client portfolio: Hansaplast, South India Jewellery, and Snackster by Sneha Group. This significant milestone further cements the agency’s reputation as a key player in the Telangana and Andhra Pradesh markets, where it aims to revolutionize professional marketing for entrepreneurs.

With a team of experts from across the globe, Redmatter operates on a simple yet powerful philosophy: while others deliver advertisements, Redmatter delivers business growth. This belief drives the agency’s strategy of risk mitigation through relentless testing, ensuring optimal results for their clients.

Ambitious Goals for 2035

Identifying a gap in professional marketing guidance for businesses in the region, Redmatter has set an ambitious goal for 2035: to grow 100 Indian brands to a revenue milestone of ₹1,000 crores. While lofty, this target appears achievable, given the agency’s impressive client roster, which includes industry heavyweights like Jio Star Maa, Zee 5, The Class of One, My Home Group, and Nanjappa Health.

2024: A Year of Success and New Launches

The year 2024 marked a period of exceptional growth and innovation for Redmatter. The agency spearheaded the launch of Snackster, a food brand that now competes with established names like Godrej Yummiez and ITC MasterChef. Additionally, Redmatter extended the 100-year-old beverage brand Artos into multiple variants, launched the millet-based drink Gutsy, and concluded the year with the introduction of Hily, a premium rice brand by Shekar Foods.

Adding to its accolades, Redmatter’s work for the Foundation for Democratic Reform earned three national awards, making it the only Hyderabad-based agency to achieve this feat in 2024. These achievements underscore Redmatter’s ability to create campaigns that not only captivate audiences but also deliver tangible results.

A Vision Rooted in Consumer Insights

Redmatter’s success lies in its deep understanding of consumer behavior and its ability to craft strategies tailored to regional markets. This approach has allowed the agency to bridge the gap between local entrepreneurs and global marketing standards, offering a unique blend of creativity, data-driven insights, and execution excellence.

As Redmatter continues to expand its client base and take on new challenges, its commitment to driving sustainable business growth remains unwavering. The agency’s focus on empowering brands and achieving measurable success positions it as a frontrunner in the Indian advertising landscape.

With its bold ambitions and proven track record, Redmatter is not just setting new benchmarks for itself but also paving the way for the next generation of Indian entrepreneurs.