Zomato Rings in 2025 with Humorous Rajpal Yadav Campaign

Zomato has kicked off the New Year with a witty and nostalgic advertising campaign, starring popular Bollywood actor Rajpal Yadav. In the campaign, Yadav plays two quirky characters, “Raj” and “Pal,” delivering a humorous take on food delivery and dining trends.

A Nostalgic and Relatable Touch

The ad is set in a teleshopping-inspired format with a bright, infomercial-like backdrop. Yadav humorously showcases Zomato's features, combining comedic flair with a sense of nostalgia. Highlights include:

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A post shared by Rajpal Naurang Yadav (@rajpalofficial)

• References to 2024's popular memes
• A nod to India’s Cricket World Cup victory, making the campaign relatable for audiences.

“Raj” and “Pal” Deliver the Message

Rajpal’s enthusiastic portrayal emphasizes Zomato’s ability to make 2025 a “delicious and delightful year.” The ad highlights the platform’s focus on enhancing dining and delivery experiences through:

• Seamless party planning
• Affordable food bills, ensuring celebrations don’t strain finances.

Optimism for NY2025

Yadav’s character optimistically declares, “NY2025 will bring new hopes,” positioning Zomato as the go-to platform for joyful and budget-friendly celebrations.

Exclusive New Year Party Offers

The campaign teases a Zomato New Year party offer, allowing customers to start 2025 on a high note without financial worries. This aligns with Zomato’s commitment to delivering exceptional value and convenience to its users.

With its blend of humour, nostalgia, and optimism, Zomato's latest campaign sets the tone for a promising year ahead.