Ather Rizta Revolutionizes Family Scooters with Smart Location Sharing

Ather Energy has launched a new advertising campaign for its Rizta family e-scooter, highlighting its location-sharing feature and positioning it as the ideal family-friendly ride.

Location Sharing for Everyday Needs

The latest ad stars Nitanshi Goel, famous for Laapataa Ladies, as a wife searching for her husband who goes "laapataa" during a shopping trip. The location-sharing feature of the Rizta saves the day, demonstrating how it can make everyday situations more convenient.

The ad also illustrates other practical use cases, such as:

• Sharing the scooter’s location when picking up a friend.
• Helping women traveling late at night to keep family members updated.

The Rizta: A Family-Centric Approach

Ather’s ads emphasize the Rizta’s family-focused design. Previous campaigns showcased:

• Auto-hold on inclines, allowing a mother to share a moment with her child.
• An elderly couple navigating new roads using the built-in Google Maps feature.

Redefining the Family Scooter

The Rizta is Ather’s first model tailored specifically as a family scooter. Designed for functionality, it differs from Ather's futuristic 450 series with:

• A broad, traditional frame.
• Lower height for ease of use.
• Flat panels and a long, comfortable seat, suitable for pillion riders and tall users.

By combining smart technology with practical design, Ather Energy is redefining the family scooter experience.