Bigbasket Spreads New Year Cheer with Unique Greeting Cards

Bigbasket, a proud TATA Enterprise, has joined hands with the Indian Mouth and Foot Painting Artists (IMFPA) to deliver exclusive New Year greeting cards to its valued customers, known as bigbasketeers. This heartwarming collaboration highlights bigbasket’s commitment to inclusivity and support for differently-abled artists, showcasing their incredible talent and resilience through art.

The IMFPA empowers artists who create stunning works using their mouth or feet, overcoming challenges to produce masterpieces that inspire. By partnering with IMFPA, bigbasket aims to introduce these remarkable artworks to a larger audience, encouraging appreciation for their creativity and determination. Each card, meticulously designed by IMFPA artists, carries a heartfelt New Year message from Hari Menon, CEO and Co-founder of bigbasket, emphasizing the importance of this collaboration.

Hari Menon shared his thoughts, saying, “At bigbasket, we strive to create value beyond business by fostering inclusivity and supporting communities. Collaborating with IMFPA allows us to celebrate the extraordinary talents of these artists and spread joy and inspiration as we welcome the New Year.”

Bobby Thomas, Head of Marketing at IMFPA, expressed delight in the partnership. “This collaboration not only showcases the exceptional talents of our unique artists but also sends a powerful message about inclusivity and empowerment. We hope these cards remind people of the limitless potential of creativity and the significance of supporting differently-abled individuals.”

This initiative is part of bigbasket’s larger mission toward corporate social responsibility. Over the years, the company has introduced various sustainable efforts, including electric delivery vehicles, solar power usage, and support for organic farmers. In 2023, these efforts helped prevent 10,429 tonnes of carbon emissions, equivalent to the work of 474,000 trees.

By delivering these unique cards, bigbasket not only spreads festive cheer but also raises awareness about the remarkable achievements of IMFPA artists. Customers are encouraged to explore more about IMFPA’s mission and support their work by visiting their official website.