Tag: Advertising News

Industry
Karnataka greenlights Foxconn's Rs. 13,911 crore investment boost

Karnataka greenlights Foxconn's Rs. 13,911 crore investment...

Foxconn secures Karnataka's nod for an additional investment of Rs. 13,911 crores,...

Technology
YouTube's unskippable ads pose a dilemma for advertising brands

YouTube's unskippable ads pose a dilemma for advertising...

Industry watchers debate: Does frequent YouTube ad exposure lead to ad fatigue,...

Technology
2024 heralds major tech upgrades, shaping mobile marketing landscape ahead

2024 heralds major tech upgrades, shaping mobile marketing...

As AI ascends, experts foresee a transformative revolution, not just evolution,...

Technology
Instagram introduces video status feature: here's a usage overview

Instagram introduces video status feature: here's a usage...

Instagram introduces 2-second video status, expanding user expression alongside...

Analysis
Are brands on social media treading delicate, risky paths?

Are brands on social media treading delicate, risky paths?

Industry experts advise closer collaboration between brands and platforms, emphasizing...

Campaigns
Zara apologizes, retracts contentious ad following public criticism

Zara apologizes, retracts contentious ad following public...

Internet users accused Zara of mocking the Palestine-Israel war in its latest campaign,...

Campaigns
Zara apologizes, retracts contentious ad following public criticism

Zara apologizes, retracts contentious ad following public...

Internet users accused Zara of mocking the Palestine-Israel war in its latest campaign,...

Industry
2023 Recap: 7 Trends in Media Monetization for Publishers, Broadcasters

2023 Recap: 7 Trends in Media Monetization for Publishers,...

Adapting sans third-party cookies and embracing Connected TV (CTV), these trends...

Industry
When CTV made significant advances in India in 2023

When CTV made significant advances in India in 2023

Advertisers also notice CTV's abilities to increase viewer engagement and ad recall

Campaigns
Gillette debuts a television commercial starring Ravi Kishan

Gillette debuts a television commercial starring Ravi Kishan

The brand has enlisted the help of a well-known Bhojpuri actor to promote Gillette...

Industry
2023: Ads Meet AI, Changing Greetings and Beyond

2023: Ads Meet AI, Changing Greetings and Beyond

This year, industry witnessed major tech collaborations-GenAI, AR, VR-shaping customer...

Inside Edge
Notices issued to Shah Rukh Khan, Akshay Kumar, Ajay Devgn: Vimal ad

Notices issued to Shah Rukh Khan, Akshay Kumar, Ajay Devgn:...

Notices were issued after a contempt petition criticized actors for promoting harmful...

Analysis
Data.ai predicts a fall in Twitter and Threads by 2024

Data.ai predicts a fall in Twitter and Threads by 2024

According to Data.ai's recent analysis, microblogging apps are progressively losing...

Inside Edge
Jalul-jalul aana meri bhaiya ke function pe jalul-jalul aana: Zomato invites everyone to its 'wedding'

Jalul-jalul aana meri bhaiya ke function pe jalul-jalul...

Blinkit is also mentioned in the print advertisement

Industry
Google and Meta are under attack: Are brands looking to the open internet?

Google and Meta are under attack: Are brands looking to...

Marketing executives say they are pushing for a shift in digital ad spending habits...

Campaigns
Nutella and Ranveer Singh team up to spread Christmas cheer

Nutella and Ranveer Singh team up to spread Christmas cheer

Ranveer is shown in the digital clip joyfully decorating his Christmas tree