Tag: Advertising News

Business Spotlight
Kay Beauty by Katrina Kaif sponsors UP Warriorz for WPL Season 2

Kay Beauty by Katrina Kaif sponsors UP Warriorz for WPL...

Capri Sports-owned UP Warriorz partners with Kay Beauty by Katrina Kaif for WPL...

Business Spotlight
KFC's Tower Burger exceeds TV height limits, posing broadcasting challenges

KFC's Tower Burger exceeds TV height limits, posing broadcasting...

KFC introduces Tower Burger with an ad acknowledging its towering height, featuring...

Campaigns
Ranveer Singh becomes the ambassador for the brand "Nothing"

Ranveer Singh becomes the ambassador for the brand "Nothing"

Ranveer Singh has been chosen as the face of a London-based consumer-tech brand,...

Industry
PhonePe Launches Indus Appstore to Challenge Google Play Dominance in India

PhonePe Launches Indus Appstore to Challenge Google Play...

Walmart's PhonePe introduces Indus Appstore in India, challenging Google Play. Offering...

Campaigns
Marks & Spencer seeks innovative proposals for creative collaboration pitch

Marks & Spencer seeks innovative proposals for creative...

Marks & Spencer India launches creative pitch, multiple sources confirm. Various...

Campaigns
Swap bread, keep habits – Kunal Vijaykar's Health Factory message

Swap bread, keep habits – Kunal Vijaykar's Health Factory...

#TuJaantaNaiMeraBreadwalaKaunHai campaign by The Health Factory redefines healthy...

Industry
Amazon Dives into Affordable Fashion with Launch of Amazon Bazaar in India

Amazon Dives into Affordable Fashion with Launch of Amazon...

Amazon Bazaar is onboarding sellers to list unbranded fashion and lifestyle products,...

Campaigns
New Lotus Herbals ad reveals Jacqueline Fernandez's flawless skin secret

New Lotus Herbals ad reveals Jacqueline Fernandez's flawless...

Lotus Herbals introduces a campaign featuring brand ambassador Jacqueline Fernandez,...

Sports
IPL 2024 starts March 22, confirms League Chairman Arun Dhumal

IPL 2024 starts March 22, confirms League Chairman Arun...

The chairman confirmed that the upcoming tournament will be held entirely in India,...

Business Spotlight
Etihad Airways sponsors the Chennai Super Kings cricket team officially

Etihad Airways sponsors the Chennai Super Kings cricket...

The United Arab Emirates' national airline, Etihad Airways, is now the official...

Business Spotlight
Pine Labs counters Paytm's ad with a swipe at credibility

Pine Labs counters Paytm's ad with a swipe at credibility

Amid Paytm's woes, it published a front-page ad on February 19. Rival Pine Labs...

Business Spotlight
Mouni Roy appointed BlackZone Mobiles ambassador, enhancing brand representation

Mouni Roy appointed BlackZone Mobiles ambassador, enhancing...

BlackZone Mobiles forms a strategic partnership with Bollywood star Mouni Roy, designating...

Analysis
Programmatic Advertising: The future path for digital marketing evolution

Programmatic Advertising: The future path for digital marketing...

According to Dentsu e4m Digital Advertising Report 2024, programmatic buying accounted...

Campaigns
Sara Ali Khan's sassy retorts, paired with Kurkure crunch, outshine Kunal

Sara Ali Khan's sassy retorts, paired with Kurkure crunch,...

Leo Burnett's creation features Khan as a bride, bantering with boss Sanjay over...

Technology
MCA, Meta unite for WhatsApp Helpline to counter AI-generated misinformation

MCA, Meta unite for WhatsApp Helpline to counter AI-generated...

Launching in March 2024, the helpline will be open to the public, offering dedicated...

Campaigns
Niche brands thrive in India with subdued luxury, eschewing opulence

Niche brands thrive in India with subdued luxury, eschewing...

India's thriving luxury market, fueled by a burgeoning aspirational upper middle...