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Analysis
India set to reach Rs 394 bn in programmatic ad revenue

India set to reach Rs 394 bn in programmatic ad revenue

sociapanews Staff Dec 5, 2023 0 44

As per the e4m-GroupM Programmatic Report, India's digital ad revenue is projected...

Industry
Twitter ad sales are down 59%, falling short of sales estimates

Twitter ad sales are down 59%, falling short of sales estimates

sociapanews Staff Jun 7, 2023 0 29

An international outlet obtained internal records that revealed Twitter's ad income...

Inside Edge
Do IT industry ad reports cause marketers to reevaluate their marketing strategies?

Do IT industry ad reports cause marketers to reevaluate...

sociapanews Staff May 18, 2023 0 30

Analysis
For fiscal years 21-22, the television sector had a 25% increase in ad income.

For fiscal years 21-22, the television sector had a 25%...

sociapanews Staff Feb 25, 2023 0 104