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Inside Edge
French Media Giants Sue Meta Over Alleged Illegal Ad Practices

French Media Giants Sue Meta Over Alleged Illegal Ad Practices

Prakhar Apr 24, 2025 0 41

French broadcasters TF1, M6, and Canal+ jointly sue Meta in Paris court, alleging...

Industry
Perplexity AI Expands Publisher Program, Shares Ad Revenue with Partners

Perplexity AI Expands Publisher Program, Shares Ad Revenue...

Deepanjali Dec 7, 2024 0 42

Perplexity AI partners with global publishers to share ad revenue, offer advanced...

Analysis
India set to reach Rs 394 bn in programmatic ad revenue

India set to reach Rs 394 bn in programmatic ad revenue

Sumit Rawat Dec 5, 2023 0 74

As per the e4m-GroupM Programmatic Report, India's digital ad revenue is projected...

Industry
Twitter ad sales are down 59%, falling short of sales estimates

Twitter ad sales are down 59%, falling short of sales estimates

Sumit Rawat Jun 7, 2023 0 51

An international outlet obtained internal records that revealed Twitter's ad income...

Inside Edge
Do IT industry ad reports cause marketers to reevaluate their marketing strategies?

Do IT industry ad reports cause marketers to reevaluate...

Sumit Rawat May 18, 2023 0 49

Analysis
For fiscal years 21-22, the television sector had a 25% increase in ad income.

For fiscal years 21-22, the television sector had a 25%...

Sumit Rawat Feb 25, 2023 0 138