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Analysis
India set to reach Rs 394 bn in programmatic ad revenue

India set to reach Rs 394 bn in programmatic ad revenue

Sumit Rawat Dec 5, 2023 0 58

As per the e4m-GroupM Programmatic Report, India's digital ad revenue is projected...

Industry
Twitter ad sales are down 59%, falling short of sales estimates

Twitter ad sales are down 59%, falling short of sales estimates

Sumit Rawat Jun 7, 2023 0 36

An international outlet obtained internal records that revealed Twitter's ad income...

Inside Edge
Do IT industry ad reports cause marketers to reevaluate their marketing strategies?

Do IT industry ad reports cause marketers to reevaluate...

Sumit Rawat May 18, 2023 0 36

Analysis
For fiscal years 21-22, the television sector had a 25% increase in ad income.

For fiscal years 21-22, the television sector had a 25%...

Sumit Rawat Feb 25, 2023 0 115