Neutrogena Enlists Shraddha Kapoor for Digital-First Skincare Campaign
Neutrogena launches “Glow Up, Game On” campaign starring Shraddha Kapoor—mixing AR try-ons, micro-tutorials, and UGC challenges to spotlight healthy, radiant skin.
Prakhar
A Fresh Face for Radiant Skin
Neutrogena India has tapped Bollywood star Shraddha Kapoor as the face of its new “Glow Up, Game On” digital campaign, an interactive, mobile-first effort to engage young women seeking both skincare know-how and shareable content. With her approachable charm and glowing complexion, Kapoor embodies the campaign’s mantra: self-care need not be complicated, and healthy skin is the ultimate confidence booster.
Storytelling Through Micro-Tutorials
The campaign kicks off on Instagram Reels and YouTube Shorts with a series of 15-second skin-care micro-tutorials. Shraddha demonstrates how to layer Neutrogena’s Hydro Boost cleanser, moisturiser, and Sunscreen Lotion in a power-packed morning routine. Snappy captions “Cleanse, Quench, Shield” reinforce brand recall and help viewers internalise the three-step regimen in under 30 seconds.
AR-Powered Shade and Serum Try-On
Embracing immersive tech, Neutrogena’s app now offers an AR filter that lets users “try on” the Hydro Boost Serum, viewing how their skin might appear after a week of use. Tapping the screen lets them glimpse potential improvements in texture and glow, gamifying trial and reducing purchase hesitation.
UGC Challenges and Rewards
To spark community engagement, Neutrogena has launched the #GlowGameOn challenge. Fans upload their mini-transformations, before and after a 7-day trial, tagging @NeutrogenaIndia for a chance to win a year’s supply of products and a virtual masterclass with Shraddha herself. Early entries have garnered enthusiastic reactions, showcasing everything from midday skin glows to reliable sweat-proof hydration.
Influencer Collaborations and Expert Endorsements
Complementing Kapoor’s presence, Neutrogena has partnered with micro-influencers, dermatologists, makeup artists, and fitness trainers to create co-branded content on skin health, UV protection, and the role of diet in dermal radiance. These “expert takeover” sessions stream on Neutrogena’s YouTube channel, merging celebrity appeal with credible advice.
Retail Activation and Sampling
In leading pharmacies and e-tail platforms, Neutrogena has rolled out “Glow Packs”, trial-size kits priced at just ₹299 to lower the barrier for first-time users. QR codes on packs link directly to Shraddha’s tutorials, ensuring offline purchases immediately connect to the digital ecosystem.
Turning Digital Engagement into Skin Confidence
By blending AR interactivity, fast-paced tutorial content, and a beloved celebrity, Neutrogena’s “Glow Up, Game On” campaign revitalises the brand’s appeal among digitised beauty enthusiasts. It proves that skincare marketing today is as much about community and content as it is about clinical benefits, and that a curated digital playbook can turn the first-time trial into lasting loyalty.
