Devyani International Acquires Controlling Stake in Biryani By Kilo Parent
Devyani International, India’s largest QSR operator, snaps up a controlling stake in Biryani By Kilo’s parent, expanding its footprint in premium home-delivery cuisine.
Prakhar
Devyani International Holdings, best known for its Pizza Hut, KFC, and Costa Coffee brands- has taken a controlling stake in the parent company of Biryani By Kilo (BBK), marking a strategic leap into the booming gourmet home-delivery segment. This acquisition promises to blend Devyani’s operational scale with BBK’s culinary craftsmanship, creating new synergies across cloud kitchens, supply chains, and digital ordering platforms.
The Premium QSR Evolution
Biryani By Kilo revolutionised biryani delivery in 2015 by cooking fresh, fragrant biryanis in eco-friendly handis and delivering them piping-hot in insulated containers. Their premium positioning, ₹400–₹600 per kilo, has resonated with India’s growing middle class. Devyani’s takeover gives BBK access to 3,000+ outlets and robust back-end infrastructure, accelerating expansion into Tier-2 and Tier-3 cities.
Operational and Digital Synergies
Devyani plans to integrate BBK into its cloud-kitchen network, leveraging shared warehousing, bulk procurement of spices and basmati rice, and cross-promotional digital bundles (“Pizza + Biryani” combo deals). Loyalty programs will unify customer data across brands, turning one-time BBK biryani lovers into all-around Devyani patrons.
Brand and Menu Innovation
Under Devyani’s guidance, BBK will pilot new menu extensions, regional biryani variants like Hyderabadi mutton and Kolkata chicken, as well as fusion items like biryani pizza. Co-branded pop-ups in high-footfall malls will showcase these innovations, driving trial and footfall.
Financial and Growth Impact
Analysts project a 20% uplift in same-store sales for BBK and a 10% margin improvement within 18 months, thanks to streamlined logistics and shared marketing spend. Devyani’s broader ecosystem, encompassing 1,900+ quick-service restaurants and 1,200 Costa Coffee outlets, provides fertile ground for BBK to scale rapidly.
Final Thoughts
Devyani International’s acquisition of Biryani By Kilo’s parent company signifies a new chapter in India’s QSR landscape, where premium home-delivery brands join forces with large-scale operators. By combining Devyani’s operational muscle with BBK’s biryani expertise, this partnership is poised to delight biryani aficionados nationwide, and set a blueprint for future QSR consolidations.
