Kriti Sanon Becomes Magic Moments’ New Brand Spirit Ambassador
Magic Moments appoints Kriti Sanon as brand ambassador to stir up glamour, passion, and individuality in its new campaign for young urban consumers.
Anureet Kaur
Stirring Up a Signature Vibe
Magic Moments, the youth-centric liquor label, announced Bollywood star Kriti Sanon as the fresh face of its latest campaign, aiming to fuse glitz with authenticity. The campaign’s core message: “Make Every Moment Magic,” celebrates urban freedom and self-expression.
A Spirited Performance
The ad features Kriti sashaying through a neon-lit party, locking eyes, swirling cocktails, and dancing like no one’s watching. Her moves are less about choreography and more about confidence. The camera lingers on the gleam of the bottle as she raises a toast—not just to fun, but to owning your narrative.
Mixing Style With Soul
Unlike stereotypical liquor ads that focus on excess, this one taps into nuance. Kriti isn’t selling a party—she’s celebrating the person at its center. Her character is stylish, but relatable; ambitious, yet grounded. The product becomes a supporting character in her story.
360-Degree Buzz
The brand pushes the film across music streaming platforms, nightlife sponsorships, and college festivals. AR filters on Instagram let users “Cheers with Kriti,” digitally placing them beside her in a 10-second selfie scene from the ad.
Signature Cocktails and Culture
Magic Moments also rolls out Kriti-themed cocktail recipes like “Sanon Spritz” and “Kriti Kooler,” available in partner lounges and via branded influencer tutorials on YouTube Shorts.
The Moment Is Female
By casting a strong, independent woman rather than a generic party crowd, the brand signals a shift in narrative—alcohol ads can champion empowerment, not just escape. Kriti’s charisma adds credibility to this evolution.
