Canon India’s ‘Go Beyond’ Campaign Inspires Young Creators with Print
Canon India and Dentsu Creative Webchutney launch ‘Go Beyond,’ transforming printers into tools of self‑expression for students, entrepreneurs, and modern makers nationwide.
Prakhar
Reimagining the Role of Printers
Canon India has unveiled its annual thematic ‘Go Beyond’ campaign for its printer range, developed with Dentsu Creative Webchutney to reposition printing as a medium for creativity and innovation, not mere utility.
A Call to Create
The films and digital content showcase vibrant vignettes: a student printing an award‑winning project mock‑up, an artist bringing colorful illustrations to life, and an entrepreneur crafting pitch decks with professional polish—each scene underscored by an energetic soundtrack and bold on‑screen text inviting viewers to “Dream Big. Print Bold”.
Multi‑Channel Engagement
Rolled out across social media, digital video, and creator‑led content, the campaign features “Go Beyond Challenges” where participants share their most inventive prints for a chance to win Canon’s latest printers and creative mentorship sessions.
Leadership Insight
C Sukumaran, Senior Director of Product & Communication at Canon India, notes, “We empower users to push boundaries with technology that simplifies life and fuels imagination. ‘Go Beyond’ celebrates that spirit across students, creators, and professionals”.
Cultural Resonance
By speaking directly to Gen Z and millennial creators through vibrant visuals, influencer collaborations, and interactive microsites, Canon forges emotional connections—strengthening top‑of‑mind recall and cementing its relevance in a creator‑driven digital landscape.
