Myntra names Shah Rukh Khan as brand ambassador

Myntra has announced Shah Rukh Khan as its brand ambassador. The actor will be featured in Myntra’s ‘Trend IRL’ (Trend in Real Life) campaign, spotlighting the platform as the go-to destination for fashion trends. This campaign encourages users to discover and stay updated with the latest trends.

Shah Rukh Khan, known for his impeccable fashion sense, will help enhance Myntra’s brand image among his vast fan base, further solidifying Myntra’s position as a trend-first fashion destination in India.

“Beyond his prowess as a box office star, SRK is a true fashion trendsetter, resonating with wider generations. His iconic looks over the years have set new standards in style, making him an authentic fashion icon. As Myntra continues to establish itself as the go-to destination for the latest trends, the association with Shah Rukh Khan aligns perfectly with our strategic goals,” Myntra stated in a release.

Vijay Sharma, Senior Director of Marketing at Myntra, expressed excitement over the partnership: "We are incredibly thrilled to welcome Shah Rukh Khan as our new brand ambassador. His timeless influence makes him a perfect fit to embody the spirit of our brand. Together, we aim to inspire a generation of trend-first shoppers to explore the exciting world of fashion on Myntra and discover their personal style."

Shah Rukh Khan shared his enthusiasm: “For me, fashion is all about expressing my individuality. Myntra understands India's fashion needs, making on-trend premium and international brands accessible to all. I am delighted to be associated with Myntra and look forward to inspiring trend-first fashion together."

The ‘Trend IRL’ campaign celebrates individuals who influence others through their unique fashion choices. Featuring Shah Rukh Khan, the campaign includes a captivating film highlighting Western wear trends. Myntra emphasizes its role in democratizing fashion and elevating the nation's fashion quotient, conveying that true fashion statements are made in everyday life.

In Myntra's latest ad films, Shah Rukh brings fashion to center stage with a humorous twist. Set in an office space, he inspires those around him with his chic outfits, from casual textured polos to crochet shirts. Each "Dashing Haan" moment showcases the power of real-life trendsetters and the endless stream of fresh trends on Myntra’s TrendNXT page.

Shah Rukh previously represented Myntra during the 18th edition of the End of Reason Sale (EORS) and more recently alongside Karan Johar for the 20th edition of the event.