Sukhbir Transforms into InstaSanta in Swiggy Instamart’s Christmas Ad
Swiggy Instamart’s #InstaSanta campaign, featuring Sukhbir, adds a desi twist to Christmas with fun, festive gifts and fast deliveries to customers across India.
Deepanjali
Swiggy Instamart is adding a fun, desi twist to Christmas with its new #InstaSanta campaign featuring Punjabi singer Sukhbir. The campaign kicks off with a humorous ad film where Sukhbir, dressed as InstaSanta, delivers festive cheer in a unique style. Moving away from the traditional Santa sleigh, InstaSanta rides a decked-out tractor, accompanied by delivery partners on bikes, spreading gifts across India. The campaign is set to the beats of Sukhbir’s iconic party anthem, Oh Ho Ho Ho, bringing festive energy with an unmistakable Punjabi touch.
The commercial begins in Santa’s workshop, where the usual Santa is preparing his annual gift delivery. However, in a surprise twist, he introduces InstaSanta, who swaps the traditional reindeer sleigh for a tractor, rolling through farmlands and streets to deliver gifts in his signature Punjabi swagger. With his red jacket and Santa cap, InstaSanta quickly establishes a relatable, cheerful presence that appeals to Indian audiences.
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Mayur Hola, VP of marketing at Swiggy, shared in a press release, “This campaign is our way of reimagining festive traditions for today’s audience. We wanted to bring a local touch to the global Christmas story, and who better than Sukhbir to embody the spirit of InstaSanta? We’re celebrating the joy of gifting, quick deliveries, and the cultural vibrancy that resonates with our customers.”
While the ad steals the show, Swiggy Instamart is also bringing InstaSanta’s festive magic to life with special hampers delivered to select customers across India. The gift hampers include a variety of treats, creating a tangible experience to complement the campaign's humor and festive cheer.
The #InstaSanta campaign aims to connect with Indian audiences by blending global Christmas traditions with a distinctly Indian flair. By featuring Sukhbir, a celebrated Punjabi artist, the ad gives a fresh, fun spin to the holiday season. It also showcases quick commerce in a festive context, highlighting the convenience of Swiggy Instamart’s services and adding a personal touch to gift-giving during the holiday season.
In addition to the advertisement, the campaign is set to make waves across various social media platforms, with fans encouraged to share their own InstaSanta experiences. The blend of humor, cultural relevance, and quick delivery is set to make the campaign a memorable one this holiday season.
