Rajkummar Rao Joins Cashfree Payments for 'Move Fast' Campaign

Cashfree Payments, a leading payments and API banking platform, has roped in Bollywood actor Rajkummar Rao as its brand ambassador. Alongside this announcement, the company has unveiled its new brand refresh campaign, 'Move Fast,' aiming to redefine its commitment to empowering businesses in India’s growing digital economy.

The campaign, featuring Rajkummar Rao, highlights how Cashfree Payments supports businesses with quick onboarding, seamless transactions, and reliable support, enabling them to scale with confidence. The accompanying digital film encapsulates the platform’s promise to help merchants adapt quickly to the ever-evolving digital landscape.

Akash Sinha, CEO and co-founder of Cashfree Payments, expressed enthusiasm for this collaboration, saying, “We are excited to welcome the talented Rajkummar Rao as our brand ambassador. Our refreshed brand focuses on one core idea: ‘Move Fast.’ We aim to be a trusted partner for businesses, providing the speed, agility, and flexibility they need to grow and thrive in today’s digital-first world. This campaign underscores our commitment to helping businesses stay ahead of the curve by offering reliable solutions for their evolving needs.”

Rajkummar Rao, widely recognized for his versatility and acclaim in Indian cinema, shared his thoughts on the partnership. He said, “I am thrilled to join the Cashfree family. Digital payments have become a vital part of our daily lives, making transactions faster and more efficient. Partnering with a brand that leads the fintech revolution and empowers Indian businesses to grow is incredibly inspiring. I’m proud to contribute to this journey of transforming how businesses scale and succeed.”

Cashfree Payments’ brand refresh emphasizes its mission to improve the payment experience for businesses by focusing on speed, operational efficiency, and dependable service. The tagline 'Move Fast' encapsulates the company’s vision of fostering rapid growth and smooth operations for startups and enterprises alike. The platform caters to a diverse audience, from small-town startups to large metropolitan enterprises, ensuring inclusive and accessible payment solutions for all.

Aditi Olemann, head and senior director of marketing at Cashfree Payments, elaborated on the refreshed branding. “Our new tagline, ‘Move Fast,’ reflects our commitment to delivering speed, reliability, and efficiency for businesses. With this reimagined identity, we aim to shape the future of digital payments and position ourselves as the go-to platform for businesses of all sizes. This evolution not only reflects our growth but also charts the exciting future ahead.”

By collaborating with Rajkummar Rao, Cashfree Payments is cementing its position as a key player in the fintech space, offering innovative solutions that drive business success in a fast-paced, digital world.