DoorDash Shines with Humorous Holiday Ads for Last-Minute Shoppers

Amid a flood of ads from Indian food and grocery delivery brands, American delivery giant DoorDash stands out with its clever and relatable ‘No One Has to Know’ campaign.

The campaign highlights the familiar panic of last-minute holiday shopping, presenting DoorDash as the ultimate savior with its discreet and reliable delivery service.

Ad Highlights

The campaign, crafted by DoorDash’s in-house creative studio Superette, features three lighthearted ads that deliver both humor and relatability:

• Carollers to the Rescue: A father pretends to sing carols to cover up his last-minute headphone delivery for his daughter.
• Grandma’s Secret: A bush becomes a hiding spot for a wine delivery after grandma burns her cake and orders one in a hurry.
• The Subtle Savior: DoorDash ensures the anonymity of its deliveries, offering grateful last-minute shoppers a seamless experience.

Each ad, running over 30 seconds, contrasts with the 10-20 second viral clips typical of Indian delivery brands, which prioritize banter and quick laughs.

A Strategy for 2025

With this campaign, DoorDash aims to stay top of mind for last-minute shoppers, establishing itself as a trusted ally not only during the holidays but throughout the year.

The humorous storytelling reinforces the brand’s identity while offering a fresh alternative to the banter-focused strategies dominating Indian delivery ads.